You Have the Tools. We Make Them Revenue Engines.
Most B2B stacks are a collection of expensive silos. We provide the technical orchestration that connects your Intent Data to your CRM, your Content to your Sales Engagement, and your Spend to Revenue.
The Connected Revenue Ecosystem
We act as the certified architects for your entire Revenue Operations stack.
The ABM Agency has expertise across Demandbase, 6Sense, Hubspot, Pardot, Marketo, Salesforce, Sendoso, Postal, SalesLoft, Outreach, Linkedin, Google and Bing
Category A: The Brain (Intent & Signals)
Identifying who is in-market before they click.
6sense & Demandbase
We go beyond the dashboard. We act as your operational arm for intent data.
- Orchestration: Building “If/Then” recipes for LinkedIn & Ad targeting.
- Segment Logic: Writing boolean logic to filter “Noise” from “Buyers.”
- Sales Enablement: Configuring iframe visibility in Salesforce.
→ Read Guide: 3 Orchestration Recipes
Folloze & Pathfactory
Intent needs a destination. We build the content tracks.
- Binge Tracks: “Netflix-style” content hubs for target accounts.
- Attribution: Tracking “Time on Asset” vs. simple downloads.
Category B: The Engine (CRM & Automation)
The backbone of your revenue. If this is dirty, nothing works.
Salesforce & Dynamics
We are the “Plumbers” who fix your data leaks.
- Field Mapping: Ensuring Lead Source maps correctly.
- Automation: Assignment Rules to route ABM leads.
- Reporting: “CFO Dashboards” for pipeline influence.
→ Read Guide: Fixing Data Sync Errors
HubSpot, Marketo & Pardot
We build the automation that scales personalization.
- Tokenization: Scaling 1:Few personalization.
- Scoring Models: Account-Level intent scoring.
- Deliverability: Managing DNS/DKIM/SPF records.
Category C: The Muscle (Sales Engagement)
Where the rubber meets the road. We automate the handoff.
Outreach & Salesloft
We stop the “Black Hole” between MQL and First Call.
- Trigger Setup: Automating enrollment based on 6sense stages.
- Snippet Creation: Writing templates your SDRs actually use.
- Governance: Cleaning up unused sequences.
- Calendly/Chili Piper: Meeting booking integration.
→ Read Guide: Automating the Handoff
Category D: The Fuel & Experience (Data, Gifting, Ads)
ZoomInfo & LinkedIn
Data is oxygen. We ensure your system can breathe.
- FormComplete: API-driven forms for higher conversion.
- Enrichment: Auto-filling Job Titles/Phones.
→ Read Guide: Enrichment Strategy
Sendoso & Postal
Direct mail with digital tracking.
- Logistics: Managing inventory for custom swag.
- ROI Tracking: Proving revenue impact in Salesforce.
→ Read Guide: Gifting ROI
The ABM Agency “Power Flows”
| The Trigger | The Intelligence | The Action | The Result |
|---|---|---|---|
| 6sense detects “Decision” Stage | ZoomInfo enriches 3 Contacts | Salesforce creates Leads | Sales gets “Hot Leads” automatically. |
| Marketo Form Fill | Salesforce checks Territory | Outreach auto-enrolls | 2-minute “Speed to Lead.” |
| Opportunity Stalls (30 Days) | Postal suggests Gift | Salesforce tracks ROI | Deal un-stalls; ROI attributed. |
Frequently Asked Questions
Do you require us to switch CRMs?
No. We are “Stack Agnostic.” Whether you are on Salesforce, Dynamics, or HubSpot CRM, we optimize the tool you have. We make your current investment work harder.
Do you sell the software licenses?
We are Service Partners, not Software Resellers. You hold the licenses (paying 6sense/HubSpot directly), ensuring you own your data and contract. We provide the strategy and the “Hands-on-Keyboard” execution.
Can you clean up a “messy” Marketo/Salesforce instance?
Yes. This is our most common starting point. We perform a “Tech Debt Audit” to merge duplicates, archive unused automation rules, and fix broken syncs before we launch any new campaigns.
Is Your Stack a Revenue Engine? Or Just Expensive Monthly Fees?
You are likely using less than 20% of the capabilities of the tools you pay for. Let us look under the hood.
