Revenue Velocity: account pursuit plans and sales assets, built from your data and your brand
Revenue Velocity is the account pursuit platform inside ABM Velocity from The ABM Agency. It connects your digital, marketing automation and CRM data, inherits your brand, personas and buying groups, and turns any named account into a pursuit plan and on-brand sales assets your team can use today.
By Vincent DeCastro, President of The ABM Agency. Last updated September 30, 2026.
Asked in Revenue Velocity
Who at this account engaged in the last three weeks?
9 named contacts across 5 functions
Including the EVP of Operations and VPs in Merchandising, Food Service and Corporate Development.
- Only one click: a category manager, into the trade show page
- 47 contacts in the CRM across 8 functions
- No paid media since July; restart before the show
Worth acting on
Use this week’s breadth to request an internal intro through the VP of Corporate Development.
From CRM, email, site, paid and intent data. National travel center chain, September 2026.
Key takeaways
Revenue Velocity is the account pursuit platform inside ABM Velocity from The ABM Agency, built for enterprise sales teams pursuing named accounts.
Revenue Velocity connects each account’s CRM, marketing automation and digital data, so sellers can ask plain-language questions and get a daily read on who is engaging.
Revenue Velocity inherits the brand guide, personas, buying groups, offers and case studies from ABM Velocity, so every plan and asset is on-brand with no setup.
For The Imagine Group in September 2026, Revenue Velocity rebuilt a pursuit plan 24 minutes after a seller shared new field intel, then produced three on-brand sales assets for the account.
Revenue Velocity works on top of the CRM and marketing automation a team already uses; it does not replace them.
What is Revenue Velocity and who is it for?
Revenue Velocity is where an enterprise account pursuit comes together: the account’s data, the company’s brand and the seller’s field intel, turned into a plan and the sales assets to run it. It is built for sales leaders, account executives and the marketing teams that support named-account pursuits.
Most pursuits stall in the gaps. Marketing has the engagement data, sales has the relationships, and the brand team has the messaging, but nobody pulls them together for one account. Revenue Velocity does, and it keeps doing it every time something changes.
Marketing has the engagement data
Sales has the relationships
The brand team has the messaging
What does Revenue Velocity know before a seller types anything?
Revenue Velocity starts every pursuit with three layers already in place: the account’s data, your brand from ABM Velocity, and everything your sellers have added.
Account data
CRM contacts and activity, email opens and clicks, website sessions and identified visitors, paid media, intent data, account scores
Your CRM, marketing automation platform and digital channels
Your brand
Brand guide, tone of voice, personas, buying groups, offers, proof points and case study library
Inherited from your ABM Velocity instance
Seller intel
Notes, emails, call recordings, RFPs and briefs, kept as dated, sourced facts with conflicts flagged
Added by your sellers at any time
The three layers behind every Revenue Velocity pursuit, as of September 2026
Can sellers ask questions about their account data?
Yes. Sellers ask Revenue Velocity questions in plain language and get answers from the connected data, with the recommended next move attached.
Revenue Velocity also sends a daily “worth acting on” signal for accounts that move. For The Imagine Group, one of those signals showed an EVP and three VPs engaging with the same campaign in the same week, which reshaped who the sellers approached first.
Which contacts at this account engaged in the last 30 days, and with what?
Why did the account score move this week?
Who clicked, not just opened, and where did they go?
Which functions in the buying group have no engagement yet?
What does Revenue Velocity produce for an account?
Revenue Velocity produces a complete pursuit plan and the sales assets to run it, in your brand, for the people in that account’s buying group.
| Output | What it is | In the Imagine pursuit |
|---|---|---|
| Pursuit plan | Account situation, the stakeholder map, the playbook, owners and dates, 30/60/90 decision points | A revised plan that pivoted the whole approach from print to décor and remodel interiors |
| Buying group map | Every stakeholder by role and tier, with evidence and who not to contact yet | 15+ stakeholders in two tiers; 4 held back until earned |
| Customer-facing leave-behind | A one-pager in the client’s brand, built on its real capabilities and proof | “Remodel interiors, delivered at scale” |
| Point-of-view piece | A short read that gives the buyer something useful with no ask attached | “Where remodel rollouts lose consistency” |
| Internal discovery guide | How to handle a sensitive topic with one stakeholder, with the questions and what to listen for | A guide for learning the account’s in-house print operation without threatening it |
| Event and meeting brief | Who to meet, the questions to ask in order, and what each answer unlocks | Three questions for every account contact at NACS 2026 |
| 1:1 landing page and case study | A page and a tailored case study for any person on the map | Available for every contact in the buying group |
Revenue Velocity outputs, with what each looked like in The Imagine Group pursuit
24 min
What happens when new intel changes the pursuit?
Revenue Velocity rebuilds the strategy, not just the document. In September 2026, one sentence from a seller at The Imagine Group moved an entire pursuit from print to décor, and the revised plan was back in 24 minutes.
The Imagine Group designs, produces and installs in-store environments for retail and convenience chains. Its target, a national travel center chain, turned out to print all of its own signage. That made print the wrong way in and the chain’s remodel program the right one.
The ABM Agency’s lesson from this pursuit: a plan is only as good as how fast it absorbs the fact that changes everything. The data told the sellers who was paying attention; the field intel told them what to say; Revenue Velocity put both into one plan the same morning.
Fri 7:44 AM
The daily signal flags nine engaged contacts across five functions, including an EVP and two VPs.
Fri 8:00 AM
A regional SVP of sales at Imagine acts on it, reaching out to one of the VPs through a personal connection.
Fri 9:19 AM
Imagine’s business development director adds field intel: the account prints all of its own signage.
Fri 9:43 AM
The revised pursuit plan arrives, leading with décor, fixtures and remodel interiors, and treating the print shop as a relationship to learn, never to replace.
Mon 10:52 AM
The customer-facing one-pager the plan called for is delivered, 51 minutes after the seller asked for it.
Mon 11:04 AM
The point-of-view piece and the internal discovery guide follow.
Timeline from The ABM Agency’s records with The Imagine Group, September 25 to 28, 2026 (Eastern time)
47
CRM contacts across 8 functions, read in one view
15+
stakeholders mapped in two tiers, with evidence
4
stakeholders held back until a champion is in place
3
on-brand sales assets the next business day
How is Revenue Velocity different from intent tools, dashboards or AI chat?
Intent tools and dashboards show what is happening at an account. General AI chat can research a company on request. Revenue Velocity connects the data to your brand and your sellers’ intel, and turns it into the plan and the assets.
| Criteria | Revenue Velocity | Intent tools and dashboards | General AI chat | Plan built by hand |
|---|---|---|---|---|
| Main output | A pursuit plan and on-brand sales assets | Signals, scores and reports | Answers to prompts | A document or slide |
| Uses your CRM, MAP and digital data | Yes, connected per account | Yes, their own view | Only what is pasted in | If someone exports it |
| Knows your brand, personas and buying groups | Yes, inherited from ABM Velocity | No | No, unless re-prompted | Yes |
| Uses the seller’s field intel | Yes, as sourced facts | No | Per session | Yes |
| Produces customer-ready assets | Yes, in your brand | No | Drafts, off-brand | Weeks, through creative |
| Time to revise when intel changes | Minutes | Not applicable | Start over | Days |
How Revenue Velocity compares with common alternatives for enterprise account pursuit
Does Revenue Velocity replace our CRM or marketing automation?
No. Revenue Velocity reads from the CRM, marketing automation and digital tools your team already uses and makes that data useful for one account at a time.
It also separates real signals from noise. In the Imagine pursuit, the plan treated clicks as buying signals and opens as “this address is live,” because privacy tools inflate opens.
How does Revenue Velocity keep sellers in control?
Revenue Velocity recommends, and sellers decide. Every AI finding is labeled for review, and every move in the plan has a named owner on the sales team.
- AI research carries the label “not reviewed, confirm before you say it out loud.”
- Seller edits survive every re-run, and private notes shape the plan without ever being quoted.
- Every tab exports, so plans can be reviewed and challenged outside the tool.
Already an ABM Velocity client? Revenue Velocity is in your top bar.
Switch the top bar from ABM to Revenue and pick an account. Your brand guide, personas, buying groups and case studies are already there, and so is your campaign data. Your marketing campaign and your sellers’ pursuits now run on one foundation.
Want to roll it out to your sales team? Book 30 minutes with Vincent and bring one account your sellers care about.
How do we start with Revenue Velocity, and what does it cost?
New teams start with a pilot on one or two named accounts their sellers are pursuing now, so the first plans are judged on real deals.
- Connect the data. CRM, marketing automation and digital channels for the pilot accounts.
- Load the brand. The ABM Agency sets up your brand guide, personas, buying groups and case studies once.
- Run the pursuits. Sellers add their intel, ask their questions and work the plan with the assets it produces.
Pricing depends on the number of accounts and sellers. [PRICING: confirm the pilot price or range to publish] The ABM Agency’s engagements start at $5,000 per month plus media.
When is Revenue Velocity the wrong fit?
Revenue Velocity is the wrong fit when there is no named account to pursue or no seller to run the plan.
- High-volume, transactional sales where deals are small and close in one or two calls.
- Teams without a defined list of target accounts.
- Teams with no CRM or marketing data to connect yet.
If that describes your team, Vincent DeCastro will say so on the first call.
Frequently asked questions
What data does Revenue Velocity connect to?
Revenue Velocity connects to a company’s CRM, marketing automation platform and digital channels, including website visits, identified visitors, paid media, email engagement, intent data and account scores. For The Imagine Group, that meant HubSpot contacts and engagement alongside site, paid and intent data in one account view.
Can sellers ask Revenue Velocity questions about an account?
Yes. Sellers ask in plain language, such as who engaged this month or why an account score moved, and Revenue Velocity answers from the connected data. The answers feed directly into the pursuit plan.
Where does Revenue Velocity get our brand, personas and buying groups?
From ABM Velocity. Revenue Velocity inherits the brand guide, tone of voice, personas, buying groups, offers and case studies already loaded in the client’s ABM Velocity instance, so every plan and asset is on-brand with no setup.
What sales assets does Revenue Velocity produce?
Customer-facing one-pagers and leave-behinds in the client’s brand, point-of-view pieces, internal discovery guides for sellers, 1:1 landing pages and tailored case studies. For The Imagine Group it produced a remodel interiors one-pager, a point-of-view piece on where remodel rollouts slip, and an internal discovery guide for one pursuit.
Does Revenue Velocity replace our CRM or marketing automation?
No. Revenue Velocity reads from the CRM, marketing automation and digital tools a team already uses and turns that data into a plan. The systems of record stay where they are.
How is Revenue Velocity different from ABM Velocity?
ABM Velocity builds and runs the marketing campaign around a set of accounts. Revenue Velocity is the sales side: the data, plan and assets for pursuing one named account. They share one platform, one brand foundation and one data layer.
See Revenue Velocity on one of your accounts
Book 30 minutes with Vincent DeCastro. Bring one named account, and see what your data says about it, what your sellers should do next, and the assets to do it.
Sources
- The ABM Agency, Revenue Velocity product walkthrough, September 29, 2026.
- The ABM Agency records with The Imagine Group, September 25 to 28, 2026, including the account pursuit plan and the three assets shown. Target account name withheld.
