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B2B Marketing

Intent Data: The Secret Weapon for Smarter ABM in 2025

TL;DR Intent data has become an indispensable tool for B2B marketers, with 98% stating it is essential for demand generation.…

2 months ago

LinkedIn Ads in 2025: The New Playbook for ABM Success

LinkedIn Ads in 2025: The New Playbook for ABM Success TL;DR B2B marketers are overwhelmingly shifting their budgets to LinkedIn,…

2 months ago

News Today: Intent Data Hybrid Model Shows 45% Accuracy Boost in ABM Campaigns

By ABM Agency News Desk | Published: January 9, 2026 | Reading Time: 4 minutes TLDR New research reveals that…

4 months ago

News Today: LinkedIn Ads Unveils Five Game-Changing AI Features for 2026

By ABM Agency News Desk | Published: January 9, 2026 | Reading Time: 4 minutes TLDR LinkedIn has rolled out…

4 months ago

What’s the Difference Between B2B and B2C Programmatic Advertising?

  Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies,…

7 months ago

Mastering B2B Precision Marketing for Revenue Growth

Reading Time: 9 minutesLearn how to master B2B precision marketing with intent-powered initiatives and accurate data targeting. Drive revenue growth…

7 months ago

Let’s Take This Online: Why Virtual Events Work for B2B Marketing

SXSW, CinemaCon, B2BNext, TED 2020, and B2B Marketing Ignite USA. What do the aforementioned events have in common? They’re among…

7 months ago

A Breakdown of Account-Based Marketing for B2B Companies

What you’ve heard is true: Account-based marketing is the gold-standard for B2B marketing in 2020. If you’re not already going…

7 months ago

A UX/Graphic Designer Explains What Makes Engaging B2B Content

The beauty of an account-based marketing campaign is that every single one is different, tailored to the buyer persona and…

7 months ago

Do You Need Bombora? What the Intent Data Provider Brings to the Table

  Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give…

7 months ago