The Atlanta B2B Marketing Leaders Blueprint To GEO & AEO Transformation

Join us for an in depth session:

• Thursday, January 15, 2026
• 7:30 – 10:00 AM EST (breakfast included)
• Four Seasons Hotel | 75 14th St NE, Atlanta, GA, US, 30309

The Buyers Journey & Your GTM Playbook are Obsolete.

The world of B2B buying has fundamentally changed. The traditional search engine, once the cornerstone of digital strategy, is being replaced by AI-driven answer engines. Your buyers are getting answers, forming opinions, and creating shortlists in ChatGPT, Gemini, and Perplexity without ever visiting your website.

Consider the data:

71% of B2B buyers now use AI search in their procurement and vendor research process.
67.5% of all searches now end without a single click, rendering traditional SEO less effective.
Gartner predicts a 25% decrease in organic search traffic by 2028 as buyers adopt AI-driven search.

If your brand isn’t the one being cited in those AI generated answers, you’re not just losing clicks, you’re losing consideration, authority, and market share. In an era of unprecedented CMO scrutiny, failing to adapt isn’t just a strategic oversight, it’s an existential risk.

This session is designed to equip you with the strategic framework to navigate this disruption and turn it into a competitive advantage.

You will leave with:

• A Strategic Framework for GEO Transformation: Move beyond tactical SEO to build a holistic plan that integrates brand, PR, content, and demand generation for maximum impact on AI platforms.

• An Organizational Design Blueprint: Understand the new roles (Head of Marketing AI, AgentOps Manager), skills, and cross-functional partnerships (especially with your CIO) required for GEO success.

• An Investment & ROI Model: Learn how to make the business case for GEO, reallocate budget from the declining SEO market, and define the KPIs that matter to your C-suite.

• A Board-Ready Presentation Template: Get a head start on your internal presentation with a structured template that communicates the urgency, opportunity, and financial impact of your GEO strategy.

• Peer-Driven Insights: Engage in strategic dialogue with a curated group of 20-40 VP+ marketing leaders from Atlanta’s top B2B enterprises, sharing challenges and solutions in a confidential, collaborative setting.