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Medtronic

ABM strategies for global growth at Medtronic

See how The ABM Agency is helping Medtronic’s Hugo™ RAS team reach ABM goals across global markets — and how we can do the same for you.

Schedule a Call with Our Team

It’s great to meet you!

We’re The ABM Agency, a full-service partner helping marketers drive revenue in complex B2B organizations.

We specialize in 1:1 and 1:Few ABM strategies that align sales and marketing, personalize outreach, and accelerate results.

We’re already working with the Hugo™ RAS Marketing team in the UK to fuel targeted growth across Europe. We’d love to build on that momentum and help your team unlock new opportunities and get your next big win.

Let’s talk about what’s possible for your team.

How our ABM services support your goals

Strategic ABM

From account selection to full-funnel nurture and sales enablement, we build campaigns that drive pipeline impact.

Scalable, tech-agnostic execution

From ABM platform management to creative execution, we plug into your MarTech stack and scale campaigns without adding complexity.

360-degree visibility & results

Robust account-level reporting, attribution modeling, and data-backed insights to optimize campaigns and prove ROI.

See our ABM programs in action.

Explore how we’re helping enterprise organizations like yours drive measurable growth and long-term impact — starting with our work on Hugo™ RAS in Europe.

Strengthening market leadership while driving $16.7M in revenue

Through a targeted 1:Few ABM program executed in partnership with ABMA, Chemours strengthened its position as the preferred TiO₂ provider across North America and Europe. The campaign emphasized the innovation, durability, and sustainability of their Ti-Pure™ TiO₂ grades — enhancing Chemours’ existing reputation for reliability, quality, and exceptional service.

Key Results

Campaign Investment

4 targeted messaging streams

Multi-channel approach

Pipeline Impact

43 opportunities created

$16.7M in closed won revenue

ROI

11x ROI from closed won revenue

$54.4M in open pipeline

Full-funnel transformation with huge global impact

In partnership with ABMA, Manhattan Associates launched a 1:Many ABM initiative that reshaped how the company brings emerging software solutions to market. Targeting four core product categories across NOAM, EMEA, and LATAM, the program improved lead quality, shortened sales cycles, and created a scalable blueprint for full-funnel growth across regions.

Key Results

Campaign Investment

Multi-region campaign

5 targeted messaging streams

Pipeline Impact

2050% growth in evaluation-level accounts

293% growth in lower funnel pipeline

ROI

9x ROI from closed won revenue

Full funnel ABM strategy

From targeted outreach to $10M+ in pipeline growth

To deepen its footprint within Travelers Insurance, Headspring, a division of Accenture, partnered with ABMA to launch a multi-touch 1:1 ABM campaign targeting four additional business units. The program spotlighted Headspring’s expertise in microservice architecture while delivering a tailored, intelligent buyer experience, unlocking new revenue and pipeline for the business.

Key Results

Campaign Investment

$200k

Pipeline Impact

$10 Million +

Booked Revenue

$4.8 Million

Unlock more growth from your most
valuable accounts with The ABM Agency

Focus on the accounts that actually drive revenue

We help you zero in on the highest-value, in-market accounts — the ones most likely to convert — so every campaign drives stronger ROI and real business impact.

Launch personalized ABM at scale — without burning out your team

With full-service support from strategy to sales enablement, you’ll run 1:1 and 1:few campaigns that feel deeply personal — without the internal lift.

Run campaigns that turn data into pipeline

Get smarter targeting, sharper messaging, and better conversion. Our insight-led approach helps you engage the right buyers, at the right time, with content that resonates.

Scale faster with AI-powered ABM workflows

Our AI-assisted tools help global teams create, localize, and launch personalized campaigns faster — without sacrificing quality or strategy.

68% of B2B searches are zero-click. Is Medtronic still showing up?

Today’s buyers get answers from AI engines like Google’s SGE and ChatGPT — often before they ever visit your site.

For Medtronic, where purchase decisions involve deep research and clinical nuance, this shift makes Generative Engine Optimization (GEO) essential.

The ABM Agency is here to help you navigate this change — to make sure Medtronic stays front and center where buyers are searching.

Explore GEO services

Let’s talk ABM

Let’s discuss how we can help you craft ABM campaigns that grow pipeline and boost revenue.

Meet your ABM Agency team

Becca Evans

Client Partner

becca@abmagency.com

Chris Hare

Chief Operating Officer

chris@abmagency.com

Vincent DeCastro

President & Founder

vincent@abmagency.com

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