{"id":13332,"date":"2021-05-24T14:39:08","date_gmt":"2021-05-24T18:39:08","guid":{"rendered":"https:\/\/abmagency.com\/account-based-marketing\/account-based-marketing-pilot-campaigns\/"},"modified":"2025-05-23T12:55:44","modified_gmt":"2025-05-23T16:55:44","slug":"abm-pilot","status":"publish","type":"page","link":"https:\/\/abmagency.com\/en-gb\/account-based-marketing\/abm-pilot\/","title":{"rendered":"Account-Based Marketing Pilot Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13332\" class=\"elementor elementor-13332\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b35c44 e-con-full e-flex e-con e-parent\" data-id=\"71b35c44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5221e269 e-con-full e-flex e-con e-child\" data-id=\"5221e269\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61953144 elementor-widget elementor-widget-heading\" data-id=\"61953144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Account-based marketing pilot campaigns.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f3ea6 elementor-widget elementor-widget-heading\" data-id=\"5c1f3ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Build and execute effective account-based marketing pilot programs at any point in your ABM journey.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f802e91 elementor-mobile-align-center book-demo elementor-widget elementor-widget-button\" data-id=\"1f802e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-594ff7fc e-flex e-con-boxed e-con e-parent\" data-id=\"594ff7fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c1f8622 e-con-full e-flex e-con e-child\" data-id=\"3c1f8622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e986ae6 elementor-widget elementor-widget-heading\" data-id=\"2e986ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start off on the right foot with the right gear. Partner with The ABM Agency for ABM pilot campaigns that inform your 1:many, 1:few, and 1:1 campaigns.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3de86ef5 e-con-full e-flex e-con e-parent\" data-id=\"3de86ef5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48764dcb e-flex e-con-boxed e-con e-child\" data-id=\"48764dcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c04c6f5 elementor-widget elementor-widget-heading\" data-id=\"2c04c6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global enterprises choose The ABM Agency for pilot campaigns. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73062879 elementor-widget elementor-widget-text-editor\" data-id=\"73062879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLeading global enterprises trust The ABM Agency to launch high-impact ABM pilot programs that deliver measurable results. With deep expertise in all aspects of ABM\u2014especially 1:few and 1:1\u2014ABMA uses pilot campaign insights to optimize strategies and maximize future revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-622b7325 e-con-full e-flex e-con e-child\" data-id=\"622b7325\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a57dc elementor-widget elementor-widget-global elementor-global-17137 elementor-widget-image-carousel\" data-id=\"02a57dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Wolters-Kluwer.svg\" alt=\"Logo-Wolters-Kluwer\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Verizon.svg\" alt=\"Logo-Verizon\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Siemens.svg\" alt=\"Logo-Siemens\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-PTC-Small.svg\" alt=\"Logo-PTC-Small\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Palo-Alto.svg\" alt=\"Logo-Palo-Alto\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Okta.svg\" alt=\"Logo-Okta\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-NTT.svg\" alt=\"Logo-NTT\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Medtronic.svg\" alt=\"Logo-Medtronic\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Manhattan.svg\" alt=\"Logo-Manhattan\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-International-Paper.svg\" alt=\"Logo-International-Paper\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-IBM.svg\" alt=\"Logo-IBM\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Dupont.svg\" alt=\"Logo-Dupont\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Dassault.svg\" alt=\"Logo-Dassault\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Cloudflare.svg\" alt=\"Logo-Cloudflare\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/Logo-Chemours.svg\" alt=\"Logo-Chemours\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-655fcd41 e-flex e-con-boxed e-con e-parent\" data-id=\"655fcd41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12f0c5cb e-con-full e-flex e-con e-child\" data-id=\"12f0c5cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-142da920 e-con-full e-flex e-con e-child\" data-id=\"142da920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-154de52f elementor-widget elementor-widget-heading\" data-id=\"154de52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is an account-based marketing pilot campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-699c56a3 e-con-full e-flex e-con e-child\" data-id=\"699c56a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4817d778 elementor-widget elementor-widget-text-editor\" data-id=\"4817d778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An ABM pilot is a focused program that tests personalized strategies for high-value accounts. As it delivers measurable results for <a href=\"https:\/\/abmagency.com\/account-based-marketing\/\">your account based marketing program<\/a>, it lays the groundwork for future campaigns and growth.<\/p><p>You may have already been researching ABM platforms to launch your pilot campaign\u20146Sense, Demandbase, or something similar\u2014which is a good starting point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5026c07a e-con-full e-flex e-con e-parent\" data-id=\"5026c07a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-446b60d1 e-flex e-con-boxed e-con e-child\" data-id=\"446b60d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe04fc elementor-widget elementor-widget-heading\" data-id=\"bbe04fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABMA experts can use your tech stack, or you can use instances of our licenses along with our talent.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bc42e48 e-con-full e-flex e-con e-child\" data-id=\"4bc42e48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb33ca1 elementor-widget elementor-widget-image-carousel\" data-id=\"2bb33ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Google.svg\" alt=\"icon-Google\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-HubSpot.svg\" alt=\"icon-HubSpot\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Bing.svg\" alt=\"icon-Bing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Hushly.svg\" alt=\"icon-Hushly\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Marketo.svg\" alt=\"icon-Marketo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Pardot.svg\" alt=\"icon-Pardot\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-PatchFactory.svg\" alt=\"icon-PatchFactory\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Terminus.svg\" alt=\"icon-Terminus\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Triblio.svg\" alt=\"icon-Triblio\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-UberFlip.svg\" alt=\"icon-UberFlip\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-ZoomInfo.svg\" alt=\"icon-ZoomInfo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Adobe-Experience-Cloud.svg\" alt=\"icon-Adobe-Experience-Cloud\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-DemandBase.svg\" alt=\"icon-DemandBase\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-Folloze.svg\" alt=\"icon-Folloze\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44886a04 e-flex e-con-boxed e-con e-child\" data-id=\"44886a04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59dbafab elementor-align-center book-demo elementor-widget elementor-widget-button\" data-id=\"59dbafab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a demo to learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f1154e6 e-flex e-con-boxed e-con e-parent\" data-id=\"6f1154e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31d78d9f e-con-full e-flex e-con e-child\" data-id=\"31d78d9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7161d697 e-con-full e-flex e-con e-child\" data-id=\"7161d697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f914c6 elementor-widget elementor-widget-heading\" data-id=\"71f914c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Define the strategy and\nscope of your pilot campaign.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a5a983 elementor-widget elementor-widget-text-editor\" data-id=\"69a5a983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The broad strategy of an ABM pilot campaign is to select your most relevant, high-value target accounts, and begin marketing to them strategically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3746b1e3 e-con-full e-flex e-con e-child\" data-id=\"3746b1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-78510d45 e-con-full e-flex e-con e-child\" data-id=\"78510d45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603f3dd8 elementor-widget elementor-widget-image\" data-id=\"603f3dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"73\" height=\"57\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-megaphone.svg\" class=\"attachment-full size-full wp-image-16537\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4f4e7 elementor-widget elementor-widget-heading\" data-id=\"3a4f4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Duration.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31749fbf elementor-widget elementor-widget-text-editor\" data-id=\"31749fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A pilot campaign typically four to six months.<\/strong> This is enough time to determine if the current strategy will deliver the results you want. Expect to see results on the earlier side of the timeline as our pilot campaigns are dynamic and respond to data in real time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cf55398 e-con-full e-flex e-con e-child\" data-id=\"1cf55398\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2933c255 elementor-widget elementor-widget-image\" data-id=\"2933c255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"122\" height=\"57\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-star.svg\" class=\"attachment-full size-full wp-image-16582\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28541572 elementor-widget elementor-widget-heading\" data-id=\"28541572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target accounts.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4b2d3f elementor-widget elementor-widget-text-editor\" data-id=\"7a4b2d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We recommend starting with about 10 accounts. To identify targets for your ABM pilot campaign, an ideal account selection process includes:<\/p><ul><li>Getting significant input from your sales team<\/li><li>Mining current account information to look for cross-sell and up-sell opportunities<\/li><li>Looking at previously lost accounts or those who were good prospects previously<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-464dbf03 e-con-full e-flex e-con e-child\" data-id=\"464dbf03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd40b45 elementor-widget elementor-widget-image\" data-id=\"6fd40b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"118\" height=\"56\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-team.svg\" class=\"attachment-full size-full wp-image-16587\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60aac194 elementor-widget elementor-widget-heading\" data-id=\"60aac194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Teams and roles.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e5db96 elementor-widget elementor-widget-text-editor\" data-id=\"47e5db96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ABMA methodology establishes clear roles and responsibilities. You will see more meaningful results sooner and throughout your program when everyone plays a part. Our process:<\/p><ul><li>Involves your marketing and sales teams from the beginning, including during our discovery workshops<\/li><li>Works collaboratively with your teams during campaign development\u2014strategy, flight plan, creative assets, and more<\/li><li>Hosts weekly syncs and as many ad hoc meetings as needed<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4080cbf7 e-con-full e-flex e-con e-child\" data-id=\"4080cbf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7f181d elementor-widget elementor-widget-image\" data-id=\"6e7f181d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"118\" height=\"56\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/icon-team.svg\" class=\"attachment-full size-full wp-image-16587\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301d8efd elementor-widget elementor-widget-heading\" data-id=\"301d8efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Goals and KPIs.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5353afce elementor-widget elementor-widget-text-editor\" data-id=\"5353afce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your ABM goals should be in line with your revenue goals. The ABM Agency works directly with your team to agree on goals, KPIs, and how they inform a larger ABM campaign and program. These smaller goals can include:<br \/><br \/><\/p><ul><li>Conversations and engagement<\/li><li>Reach within an account<\/li><li>New opportunities<br \/><br \/><\/li><\/ul><p>The limited length of a pilot program often means determining different ways to gauge success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fbaacdc e-con-full e-flex e-con e-parent\" data-id=\"6fbaacdc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-380259a3 e-con-full e-flex e-con e-child\" data-id=\"380259a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-333305d7 elementor-widget elementor-widget-heading\" data-id=\"333305d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Launch your ABM pilot campaign with The ABM Agency. <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a502e9 elementor-widget elementor-widget-text-editor\" data-id=\"a502e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An ABM pilot campaign helps you determine what\u2019s needed for the next phase of your ABM program. It provides a scalable template and measurable success metrics to build a larger strategy. Working with an agency that specializes in <a href=\"https:\/\/abmagency.com\/account-based-marketing\/1-to-1-abm\/\">1:1 ABM<\/a> and <a href=\"https:\/\/abmagency.com\/account-based-marketing\/1-to-few-abm\/\">1:Few<\/a> ABM campaigns is the most cost- and time-effective option for your pilot program, plus it delivers stronger ROI.<\/p><p><b>The ABM Agency implements our proven methodology to launch your pilot campaign within 45-60 days.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116ba4f4 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"116ba4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/05\/45-Day-Roadmap.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See our 45-day campaign roadmap. Let\u2019s get started. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-3204baf5 e-flex e-con-boxed e-con e-parent\" data-id=\"3204baf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3383368 e-con-full e-grid e-con e-child\" data-id=\"3383368\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f23f342 e-con-full e-flex e-con e-child\" data-id=\"4f23f342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e3d210 elementor-widget elementor-widget-heading\" data-id=\"49e3d210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does it take to run an ABM pilot campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590ac23e e-con-full e-flex e-con e-child\" data-id=\"590ac23e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64f2d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"64f2d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organizations of all sizes run into challenges with team bandwidth and efficacy.<\/p><ul><li><strong>An ABM platform<\/strong>, such as 6Sense and Demandbase, takes a team of five to seven people to support each aspect, integrate with other tools, and run the campaign.<\/li><li><strong>An ABM pilot campaign<\/strong> needs a strategist, graphic designer, content writer, orchestration manager, marketing automation expert, and analytics and integration analyst.<\/li><\/ul><p>Additionally, you will need to be licensed by third-party platforms and understand how to use the information effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e4ccd7a e-con-full e-flex e-con e-child\" data-id=\"5e4ccd7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e99f525 elementor-widget elementor-widget-text-editor\" data-id=\"2e99f525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Each individual and tool contributes to the success of your campaign.<\/strong><\/p><p>The more experienced <a href=\"https:\/\/abmagency.com\/account-based-marketing\/\">your ABM team<\/a>, the better the results. The outcomes of your pilot program will be used to create the framework of your ABM playbook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256f0cd9 elementor-widget elementor-widget-button\" data-id=\"256f0cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/05\/ABM_Sales_PlayBook_2021-Interactive_Final.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download our sales playbook<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-561e39d1 e-flex e-con-boxed e-con e-parent\" data-id=\"561e39d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dbc6e96 e-con-full e-flex e-con e-child\" data-id=\"dbc6e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77de0dc9 elementor-widget elementor-widget-heading\" data-id=\"77de0dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conquer pilot campaigns regardless of your ABM maturity. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0d2ce5 elementor-widget elementor-widget-text-editor\" data-id=\"3b0d2ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/abmagency.com\/why-work-with-us\/\">The ABM Agency<\/a> runs pilot campaigns for enterprises at every stage of ABM experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cff36ea e-con-full e-grid e-con e-child\" data-id=\"7cff36ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-22864bfb e-con-full e-flex e-con e-child\" data-id=\"22864bfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219ffa28 elementor-widget elementor-widget-heading\" data-id=\"219ffa28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/abmagency.com\/account-based-marketing\/new-to-abm\/\">New to ABM.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d6540a elementor-widget elementor-widget-text-editor\" data-id=\"20d6540a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEarly-stage ABM uses pilot programs when shifting from broad lead generation to targeted, account-focused strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e95990d e-con-full e-flex e-con e-child\" data-id=\"3e95990d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-766cb491 elementor-widget elementor-widget-heading\" data-id=\"766cb491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/abmagency.com\/account-based-marketing\/some-abm-experience\/\">Some ABM Experience?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558e0d55 elementor-widget elementor-widget-text-editor\" data-id=\"558e0d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMid-stage ABM focuses on refinements\u2014typically strategies, account selection and scoring, orchestration, and collaborative processes. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647ee931 e-con-full e-flex e-con e-child\" data-id=\"647ee931\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29df7389 elementor-widget elementor-widget-heading\" data-id=\"29df7389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/abmagency.com\/account-based-marketing\/in-house-abm\/\">In-house ABM.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621b9c4a elementor-widget elementor-widget-text-editor\" data-id=\"621b9c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOrganizations with ABM expertise often use pilots test new strategies, validate assumptions, and  expand their programs. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-162c1843 e-flex e-con-boxed e-con e-parent\" data-id=\"162c1843\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c73f124 e-con-full e-flex e-con e-child\" data-id=\"2c73f124\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5c102 elementor-widget elementor-widget-heading\" data-id=\"9f5c102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyze your tech stack\u200b.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d248025 elementor-widget elementor-widget-text-editor\" data-id=\"3d248025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You may know how you want to approach your ABM pilot campaign, but your tech stack is what gets you there.<\/p><p><strong>A pilot campaign requires tools to support the marketing efforts.<\/strong><\/p><p>Our team will audit what you currently have with an eye toward what\u2019s absolutely necessary to run your pilot (see \u201cFirst things first\u201d section below) . From there, we\u2019ll help you identify what technology you may want to invest in later\u2014your ABM results will help support that larger investment in resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1155dcbb e-con-full e-flex e-con e-child\" data-id=\"1155dcbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c507b1 elementor-widget elementor-widget-image\" data-id=\"77c507b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"381\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-gear-stack.webp\" class=\"attachment-full size-full wp-image-16492\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-gear-stack.webp 580w, https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-gear-stack-300x197.webp 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4cb8c629 e-flex e-con-boxed e-con e-parent\" data-id=\"4cb8c629\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26d5e020 e-con-full e-flex e-con e-child\" data-id=\"26d5e020\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2d3d17 elementor-widget elementor-widget-image\" data-id=\"5c2d3d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"381\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/personalized-assets.webp\" class=\"attachment-full size-full wp-image-16452\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/personalized-assets.webp 534w, https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/personalized-assets-300x214.webp 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1eee41 e-con-full e-flex e-con e-child\" data-id=\"d1eee41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553ae390 elementor-widget elementor-widget-heading\" data-id=\"553ae390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create personalized messaging and assets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a26d4b elementor-widget elementor-widget-text-editor\" data-id=\"16a26d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Even if your pilot campaign focuses on fewer channels or target accounts than standard ABM, tailored personalization is still crucial for success. If you\u2019re running a <a href=\"https:\/\/abmagency.com\/account-based-marketing\/1-to-1-abm\/\">1:1 pilot campaign<\/a>, we will also target within the account\u2019s buying committee.<\/p><p><strong>We can typically use your existing assets to get started.<\/strong><\/p><p>If your internal team doesn\u2019t have the bandwidth to customize your assets or create new ones for your ABM pilot, our copywriters and graphic designers are ready to help. We develop all assets needed for ABM campaigns\u2014everything from white papers and landing pages to emails, display ads, and infographics. See examples of our work <a href=\"https:\/\/abmagency.com\/assets\/\">here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-585fdf8d e-flex e-con-boxed e-con e-parent\" data-id=\"585fdf8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-111b8904 e-con-full e-flex e-con e-child\" data-id=\"111b8904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c85ac0 elementor-widget elementor-widget-heading\" data-id=\"4c85ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to launch a pilot campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec984e8 elementor-widget elementor-widget-text-editor\" data-id=\"ec984e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTake the guesswork out of ABM. Partner with The ABM Agency to launch a data-driven pilot campaign that delivers measurable results from your first campaign. With our experts by your side, you\u2019ll set the foundation you need for a successful, long-term ABM program.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766b4e1a book-demo elementor-widget elementor-widget-button\" data-id=\"766b4e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-26b936e9 e-flex e-con-boxed e-con e-parent\" data-id=\"26b936e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14f4aeec e-con-full e-flex e-con e-child\" data-id=\"14f4aeec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72217e95 elementor-widget elementor-widget-heading\" data-id=\"72217e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Execute your pilot campaign.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c962c30 elementor-widget elementor-widget-text-editor\" data-id=\"3c962c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After we\u2019ve outlined a thorough strategy, set up your ABM tools, developed the flight plan, and thoughtfully prepared your assets, The ABM Agency experts will build out all relevant campaigns, including: programmatic, paid search, content marketing, and paid social.<\/p><p><strong>The ABM Agency is a <a href=\"https:\/\/abmagency.com\/account-based-marketing\/\">full-service agency<\/a> that handles every aspect of pilot campaign development and execution.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bcb13cf e-con-full e-flex e-con e-child\" data-id=\"4bcb13cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-324df8a8 elementor-widget elementor-widget-image\" data-id=\"324df8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"381\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-campaigns-mtn.webp\" class=\"attachment-full size-full wp-image-16482\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-campaigns-mtn.webp 580w, https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-campaigns-mtn-300x197.webp 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-786672af e-flex e-con-boxed e-con e-parent\" data-id=\"786672af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ed41647 e-con-full e-flex e-con e-child\" data-id=\"7ed41647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a1f3e elementor-widget elementor-widget-image\" data-id=\"5d7a1f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"509\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-campaigns-funnel.webp\" class=\"attachment-full size-full wp-image-16477\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-campaigns-funnel.webp 528w, https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/abm-campaigns-funnel-300x289.webp 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c21bcc0 e-con-full e-flex e-con e-child\" data-id=\"2c21bcc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d7e79 elementor-widget elementor-widget-heading\" data-id=\"18d7e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measure and optimize your ABM pilot campaign.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614787bf elementor-widget elementor-widget-text-editor\" data-id=\"614787bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The launch of an ABM pilot campaign is exciting, especially if it\u2019s your first\u2014there is much to celebrate. Yet, it\u2019s important to remember that the campaign doesn\u2019t have a grand finale or finish line. It&#8217;s just the beginning.<\/p><p><strong>The ABM Agency is continuously engaged, monitoring and optimizing your ABM program performance.<\/strong><\/p><p>We keep everyone informed through our custom reporting dashboards and data visualizations, providing actionable insights such as where each account is located in the sales funnel and the performance of each creative asset. We do the same for <a href=\"https:\/\/abmagency.com\/account-based-marketing\/1-to-few-abm\/\">1:Few<\/a> and <a href=\"https:\/\/abmagency.com\/account-based-marketing\/1-to-1-abm\/\">1:1<\/a> campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2a545b40 e-flex e-con-boxed e-con e-parent\" data-id=\"2a545b40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c0b7da7 e-con-full e-grid e-con e-child\" data-id=\"7c0b7da7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f6ae50d e-con-full e-flex e-con e-child\" data-id=\"4f6ae50d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36cd5de5 elementor-widget elementor-widget-heading\" data-id=\"36cd5de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test and refine strategies.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68179ec0 elementor-widget elementor-widget-text-editor\" data-id=\"68179ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour pilot program provides the opportunity to experiment with approaches, messaging, and channels before a broader rollout.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45d5c5e3 e-con-full e-flex e-con e-child\" data-id=\"45d5c5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8d3d4a elementor-widget elementor-widget-heading\" data-id=\"3f8d3d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Secure leadership <br>buy-in.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec53320 elementor-widget elementor-widget-text-editor\" data-id=\"4ec53320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild a compelling case for ABM by showing its efficacy to key stakeholders across your organization.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-622486d3 e-con-full e-flex e-con e-child\" data-id=\"622486d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8112c5 elementor-widget elementor-widget-heading\" data-id=\"7c8112c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maximize your investment.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59595ce5 elementor-widget elementor-widget-text-editor\" data-id=\"59595ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increased engagement, higher and faster conversion rates, and increased revenue. Discover the estimated ROI your company could see with an omnichannel ABM strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10b72b2a e-con-full e-flex e-con e-child\" data-id=\"10b72b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b464b4f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3b464b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/abm-roi-model\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Calculate now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3de58fcc e-flex e-con-boxed e-con e-parent\" data-id=\"3de58fcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a3c4560 e-con-full e-flex e-con e-child\" data-id=\"7a3c4560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21910ec6 elementor-widget elementor-widget-image\" data-id=\"21910ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"695\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/mtn-climber-belt-1x.webp\" class=\"attachment-full size-full wp-image-16442\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/mtn-climber-belt-1x.webp 528w, https:\/\/abmagency.com\/wp-content\/uploads\/2025\/03\/mtn-climber-belt-1x-228x300.webp 228w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1124d21d e-con-full e-flex e-con e-child\" data-id=\"1124d21d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1132db5 elementor-widget elementor-widget-heading\" data-id=\"1132db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First things first\u2014embark with the right gear.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc1262 elementor-widget elementor-widget-text-editor\" data-id=\"fcc1262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While a pilot campaign doesn\u2019t require a five-figure tech stack, it does need <a href=\"https:\/\/abmagency.com\/omnichannel-abm-tech-stack\/\">eight tools<\/a> to support your marketing efforts:<\/p><p><strong>Company match software:<\/strong> Identify actionable opportunities (e.g., tools that integrate with Google Analytics).<\/p><p><strong>Content Management System (CMS):<\/strong> Efficiently create, edit, publish, and manage content (e.g., WordPress, Magento).<\/p><p><strong>Customer Relationship Management (CRM):<\/strong> Engage target accounts effectively (e.g., Salesforce, Dynamics).<\/p><p><strong>Marketing automation software:<\/strong> Streamline, automate, and measure your campaigns (e.g., Marketo, HubSpot).<\/p><p><strong>Data visualization software:<\/strong> Bring data from across your organization into one platform for informed decision-making (e.g., Domo).<\/p><p><strong>Access to in-market data:<\/strong> Identify which accounts are actively researching relevant services.<\/p><p><strong>Method of account scoring:<\/strong> Prioritize accounts based on engagement and potential.<\/p><h3><span style=\"color: #50555d;\">The ABM Agency fills any gaps.<\/span><\/h3><p>Our team will audit your current stack and recommend best options, including using instances of our tech stack. Your ABM pilot program results will help support decisions about larger investments in tech resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3ac44020 e-flex e-con-boxed e-con e-parent\" data-id=\"3ac44020\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57d736b1 e-con-full e-flex e-con e-child\" data-id=\"57d736b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2083df09 elementor-widget elementor-widget-heading\" data-id=\"2083df09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The ABM Agency: Full-service ABM from pilot campaigns to repeatable ABM programs that drive continual growth.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58261de4 book-demo elementor-widget elementor-widget-button\" data-id=\"58261de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Account-based marketing pilot campaigns. Build and execute effective account-based marketing pilot programs at any point in your ABM journey. Get demo Start off on the right foot with the right gear. Partner with The ABM Agency for ABM pilot campaigns that inform your 1:many, 1:few, and 1:1 campaigns. Global enterprises choose The ABM Agency for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13245,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13332","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages\/13332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/comments?post=13332"}],"version-history":[{"count":4,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages\/13332\/revisions"}],"predecessor-version":[{"id":17461,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages\/13332\/revisions\/17461"}],"up":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages\/13245"}],"wp:attachment":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/media?parent=13332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}