{"id":13290,"date":"2021-06-16T01:02:36","date_gmt":"2021-06-16T05:02:36","guid":{"rendered":"https:\/\/abmagency.com\/account-based-marketing\/11-account-based-marketing-challenges\/"},"modified":"2022-04-29T10:55:33","modified_gmt":"2022-04-29T14:55:33","slug":"11-account-based-marketing-challenges","status":"publish","type":"page","link":"https:\/\/abmagency.com\/en-gb\/account-based-marketing\/11-account-based-marketing-challenges\/","title":{"rendered":"1:1 Account Based Marketing Challenges"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13290\" class=\"elementor elementor-13290\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6c2779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6c2779\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bd88f7\" data-id=\"8bd88f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cfe766 elementor-widget elementor-widget-heading\" data-id=\"5cfe766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#ffffff\">Resources You Need to Run 1:1 and 1:Few ABM Campaigns\n<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c59902 amp-calendly-fix elementor-widget elementor-widget-global elementor-global-5831 elementor-widget-text-editor\" data-id=\"5c59902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async=\"\"><\/script>\n<a class=\"elementor-button-link elementor-button elementor-size-sm\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/account-based-marketing\/abm-demo-request'});return false;\" style=\"font-size: 18px;font-weight: 500;text-transform: uppercase;fill: #231F20;color: #231F20;background-color: #F2C217;border-radius: 100px 100px 100px 100px;\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-icon elementor-align-icon-right\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span><span class=\"elementor-button-text\">Get Demo<\/span><\/span><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40292e1 amp-button elementor-widget elementor-widget-global elementor-global-5834 elementor-widget-button\" data-id=\"40292e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/account-based-marketing\/abm-demo-request\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3c8c99\" data-id=\"d3c8c99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-905b1c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"905b1c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf2bc62\" data-id=\"bf2bc62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b45c39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b45c39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ea76e7\" data-id=\"3ea76e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1af140f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1af140f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0b7b225\" data-id=\"0b7b225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9816d elementor-widget elementor-widget-text-editor\" data-id=\"7e9816d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1:1 and 1:few ABM campaigns are a significant undertaking\u2014from both a time and resources perspective. If you want to see a 9x ROI on your ABM efforts, however, you have to be able to feed the beast.<\/strong><\/p><p>You must have the resources to leverage account insights, unify messaging internally and externally, personalize content and messaging down to singular roles within an account\u2026 and you have to be able to do it all while keeping the other parts of your business running.<\/p><p>Is it worth all of the work? Absolutely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7ebc1 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4e7ebc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/roi-calculator\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Calculate Your ABM ROI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ef6ef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ef6ef9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce8a05d\" data-id=\"ce8a05d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-931c7c7 elementor-widget elementor-widget-text-editor\" data-id=\"931c7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How many marketers does it take to run full funnel ABM campaigns? <\/strong><\/p><p>It sounds like the start to a joke but for resource strapped marketing operations departments, it&#8217;s no laughing matter.<\/p><p>Here are the resources you\u2019ll need to plan, execute, and manage 1:1 and 1:few ABM strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e570c38 elementor-widget-divider--view-line_icon elementor-view-stacked elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"e570c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e3026 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e3026\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d43f5c1\" data-id=\"d43f5c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1710fb4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1710fb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9dfd46b\" data-id=\"9dfd46b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dbf858 elementor-widget elementor-widget-heading\" data-id=\"4dbf858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many people does it take to run a 1:1 or 1:few ABM campaign?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f4e6a elementor-widget elementor-widget-text-editor\" data-id=\"86f4e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You cannot find, reach, engage, or nurture target accounts via <a href=\"https:\/\/abmagency.com\/account-based-marketing\/1-to-1-abm\/\" target=\"_blank\" rel=\"noopener\">1:1<\/a> or <a href=\"https:\/\/abmagency.com\/account-based-marketing\/1-to-few-abm\/\" target=\"_blank\" rel=\"noopener\">1:few<\/a> tactics without exceptional strategy, customized content, informed messaging, and nimble execution. That takes a team of experienced creatives, marketers, and sales professionals.<\/p><p><strong>To run a successful ABM campaign, you must have&#8230;<\/strong><\/p><ul><li>1-2 Graphic Designers (Display Ads, Landing Pages, Lead Nurture)<\/li><li>2-3 Copywriters (White Papers, Case Studies, Buyer\u2019s Guides)<\/li><li>1-2 SEO Experts<\/li><li>1-2 PPC Experts<\/li><li>2-3 Marketing Operations Analysts (Programmatic and Content Marketing)<\/li><li>1-2 Paid Social Analysts<\/li><li>1-2 Marketing Automation Analysts<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f01830\" data-id=\"4f01830\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9902a0 elementor-widget elementor-widget-image\" data-id=\"c9902a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1752\" height=\"1091\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/insights-data-asset.png\" class=\"attachment-full size-full wp-image-7821\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/insights-data-asset.png 1752w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/insights-data-asset-300x187.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/insights-data-asset-1024x638.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/insights-data-asset-768x478.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/insights-data-asset-1536x956.png 1536w\" sizes=\"(max-width: 1752px) 100vw, 1752px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37bf9d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37bf9d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-299839a\" data-id=\"299839a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d52aa50 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d52aa50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3c1f0 elementor-widget elementor-widget-text-editor\" data-id=\"9d3c1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If your current team is already nearing the end of their bandwidth\u2014and the thought of hiring 5-12 new people has you overwhelmed\u2014you may want to consider a B2B digital marketing agency. Remember, 1:few and especially 1:1 ABM targeting has to be dynamic; you want your assets showing to your targets as soon as the account score indicates they are approaching the bottom of your ABM funnel.<\/p><p>If your team isn\u2019t able to create <a href=\"https:\/\/abmagency.com\/assets\/\" target=\"_blank\" rel=\"noopener\">display ads, landing pages, and lead nurture design<\/a> in 3 to 4 days and begin targeting via those channels, you can\u2019t execute this strategy correctly. Your team should feel prepared and able to handle the ABM workload for that period of time (if not longer).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0f740b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0f740b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71ab71a\" data-id=\"71ab71a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ca2fbc elementor-widget elementor-widget-heading\" data-id=\"6ca2fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How many assets will you need in a 1:1 or 1:few ABM campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2aedf elementor-widget elementor-widget-text-editor\" data-id=\"cc2aedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Short answer:<\/strong> You\u2019ll need an extensive <a href=\"https:\/\/abmagency.com\/white-papers\/\" target=\"_blank\" rel=\"noopener\">library of content<\/a> to pull from, update, and get to your targets.<\/p><p><strong>Long answer:<\/strong> It\u2019s a marathon, not a sprint. In order to run a hyper-targeted ABM campaign, you need to understand what content has already been created and can be used, what assets you\u2019ll need, how you will personalize them by account and by target, and what assets will be required as the sales cycle progresses. Awareness-level pieces of content differ from evaluation-stage assets; a white paper for a CMO needs to address different topics than one meant for an IT director.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf2f90d\" data-id=\"cf2f90d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b66665 elementor-widget elementor-widget-image\" data-id=\"2b66665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1717\" height=\"1464\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/strategy-asset.png\" class=\"attachment-full size-full wp-image-7822\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/strategy-asset.png 1717w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/strategy-asset-300x256.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/strategy-asset-1024x873.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/strategy-asset-768x655.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/strategy-asset-1536x1310.png 1536w\" sizes=\"(max-width: 1717px) 100vw, 1717px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a48a5b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a48a5b4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d591c0c\" data-id=\"d591c0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c0dffd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c0dffd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ced9050\" data-id=\"ced9050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a0efab elementor-widget elementor-widget-heading\" data-id=\"4a0efab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Most 1:1 and 1:few ABM campaigns will need:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0814ae elementor-widget elementor-widget-text-editor\" data-id=\"a0814ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Custom Landing Pages<br>Email Marketing Templates<br>Display Ads<br>Content Marketing (e-books, case studies, white papers, buyer\u2019s guides, blog posts)<br>Paid Social Assets<br>Webinars<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a8a29b3\" data-id=\"a8a29b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b615760 elementor-widget elementor-widget-heading\" data-id=\"b615760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The Golden Rule of 1:1 and 1:Few ABM Asset Creation: Keep the target at the forefront of everything.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a576a3 elementor-widget elementor-widget-text-editor\" data-id=\"2a576a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What will they respond to? What are their pain points and how can you address them? How will you catch, and keep, their attention with personalization tactics?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cef4194 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cef4194\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef1ff47\" data-id=\"ef1ff47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f7fe8f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7fe8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2076692\" data-id=\"2076692\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8861f8 elementor-widget elementor-widget-heading\" data-id=\"b8861f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What do you need to have in your tech stack to run a 1:1 or 1:few ABM campaign?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a885943 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a885943\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-781b2c8\" data-id=\"781b2c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eadda3 elementor-widget elementor-widget-text-editor\" data-id=\"6eadda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Feeling overwhelmed by the expansiveness of this type of ABM? We have good news. Some aspects of 1:1 and 1:few ABM campaigns can be automated; others can be streamlined.<\/p><p>That\u2019s where an <strong>ABM tech stack<\/strong> comes in.<\/p><p>Here\u2019s what you\u2019ll need in a tech stack in order to run a 1:1 or 1:few ABM program:<\/p><ul><li>CRM (Customer Relationship Management)<\/li><li>Visitor Intelligence Software<\/li><li>Intent Data Provider<\/li><li>Marketing Automation<\/li><li>Programmatic Ad Platform<\/li><li>Content Enablement\/Personalization<\/li><li>Analytics Tools<\/li><li>Data Visualization<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ec678d\" data-id=\"0ec678d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ebb42 elementor-widget elementor-widget-image\" data-id=\"70ebb42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"1226\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/tech-stack-asset.png\" class=\"attachment-full size-full wp-image-7816\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/tech-stack-asset.png 1672w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/tech-stack-asset-300x220.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/tech-stack-asset-1024x751.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/tech-stack-asset-768x563.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/04\/tech-stack-asset-1536x1126.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f257153 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f257153\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c72204\" data-id=\"6c72204\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dfc05a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dfc05a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba3c6d3\" data-id=\"ba3c6d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8dd2eb elementor-widget elementor-widget-text-editor\" data-id=\"a8dd2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many ABM platforms (Terminus, DemandBase, etc) incorporate several, if not most, of these aspects. We suggest conducting thorough research into what you need, what tools you currently have, and which platforms will add (instead of detract) to your overall ABM ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a01fe1 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1a01fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/omnichannel-abm-tech-stack\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about the specific ABM tech stack essentials<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69d0ee elementor-widget elementor-widget-text-editor\" data-id=\"c69d0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Now that you have an understanding of the resources it\u2019ll take to run your ABM campaign, what\u2019s next?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c95f664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c95f664\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd54a14\" data-id=\"fd54a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1970d0 elementor-widget elementor-widget-heading\" data-id=\"b1970d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Learn how to leverage omnichannel ABM strategies for a higher ROI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678cb05 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"678cb05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/omnichannel-marketing-abm\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download White Paper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f29f784\" data-id=\"f29f784\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b1134 elementor-widget elementor-widget-heading\" data-id=\"36b1134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ABM CASE STUDY: How Global Enterprises Can Resolve ABM Challenges Across Divisions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103711a elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"103711a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/06\/Global-Enterprises-Can-Resolve-ABM-Challenges.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Resources You Need to Run 1:1 and 1:Few ABM Campaigns Get Demo Get Demo 1:1 and 1:few ABM campaigns are a significant undertaking\u2014from both a time and resources perspective. If you want to see a 9x ROI on your ABM efforts, however, you have to be able to feed the beast. You must have the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13245,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13290","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages\/13290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/comments?post=13290"}],"version-history":[{"count":0,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages\/13290\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/pages\/13245"}],"wp:attachment":[{"href":"https:\/\/abmagency.com\/en-gb\/wp-json\/wp\/v2\/media?parent=13290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}