{"id":15452,"date":"2021-02-10T13:50:27","date_gmt":"2021-02-10T18:50:27","guid":{"rendered":"https:\/\/abmagency.com\/account-based-marketing-fintech\/"},"modified":"2024-02-27T16:59:54","modified_gmt":"2024-02-27T21:59:54","slug":"account-based-marketing-fintech","status":"publish","type":"page","link":"https:\/\/abmagency.com\/en-au\/account-based-marketing-fintech\/","title":{"rendered":"Account-Based Marketing FinTech"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15452\" class=\"elementor elementor-15452\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f670a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f670a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e4903d\" data-id=\"3e4903d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec86bf3 elementor-widget elementor-widget-heading\" data-id=\"ec86bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Account-Based Marketing for <span style=\"color:#ffffff\">FinTech <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af845f amp-calendly-fix elementor-widget elementor-widget-global elementor-global-5831 elementor-widget-text-editor\" data-id=\"2af845f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async=\"\"><\/script>\n<a class=\"elementor-button-link elementor-button elementor-size-sm\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/account-based-marketing\/abm-demo-request'});return false;\" style=\"font-size: 18px;font-weight: 500;text-transform: uppercase;fill: #231F20;color: #231F20;background-color: #F2C217;border-radius: 100px 100px 100px 100px;\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-icon elementor-align-icon-right\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span><span class=\"elementor-button-text\">Get Demo<\/span><\/span><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8263554 amp-button elementor-widget elementor-widget-global elementor-global-5834 elementor-widget-button\" data-id=\"8263554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/account-based-marketing\/abm-demo-request\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72641d0\" data-id=\"72641d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a706f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a706f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f938fe\" data-id=\"0f938fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce3c731 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"ce3c731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-577a612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"577a612\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-03b2fd3\" data-id=\"03b2fd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e6286 elementor-widget elementor-widget-heading\" data-id=\"67e6286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"As we look to the future of money, the financial services industry has an amazing opportunity to reset, rebuild, and reimagine its products and processes. If we embrace change as a catalyst\u2026 2020 will be looked back on as the year financial services evolved.\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843407c elementor-widget elementor-widget-image\" data-id=\"843407c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/elementor\/thumbs\/ABM_Digital_Marketing_for_Fintech-17-p2lh3awwiim4v9a0zra5cej1fzwhvdoet5w81ppkxe.png\" title=\"ABM_Digital_Marketing_for_Fintech-17\" alt=\"ABM_Digital_Marketing_for_Fintech-17\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2273bb8 elementor-widget elementor-widget-heading\" data-id=\"2273bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tracey Davies<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ac076 elementor-widget elementor-widget-heading\" data-id=\"11ac076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">President of Money 20\/20<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fbfaf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fbfaf3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526167d\" data-id=\"526167d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e05e9bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e05e9bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff8f389\" data-id=\"ff8f389\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e07264 elementor-widget elementor-widget-text-editor\" data-id=\"3e07264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no finite playbook for FinTech digital marketing, no one-size-fits-all guide. You can\u2019t launch a singular ad set and expect the world\u2019s greatest ROI the next day. Executing successful marketing campaigns in this industry takes time and consistency\u2014especially if you want to build a reputable name, enduring customer relationships, and an overall sustainable marketing program.&nbsp;<\/p>\n<p>Our role as a B2B digital marketing agency is to partner with your FinTech company to get your product or service in front of your target audience, assist with the upsell or cross-sell when applicable, and produce high-quality, high-volume conversions along the way.<\/p>\n<div><br><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7138096\" data-id=\"7138096\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2a5c0 elementor-widget elementor-widget-image\" data-id=\"4a2a5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2283\" height=\"1745\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-04.png\" class=\"attachment-full size-full wp-image-4484\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-04.png 2283w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-04-300x229.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-04-1024x783.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-04-768x587.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-04-1536x1174.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-04-2048x1565.png 2048w\" sizes=\"(max-width: 2283px) 100vw, 2283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41567dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41567dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-407b737\" data-id=\"407b737\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edc055d elementor-widget elementor-widget-heading\" data-id=\"edc055d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Full-Service Account Based Marketing or Plug In Where You Need Help<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96122ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96122ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c0f3b1\" data-id=\"0c0f3b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a9f9b2 elementor-widget elementor-widget-heading\" data-id=\"0a9f9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>1.<\/span> Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffd1f9 elementor-widget elementor-widget-text-editor\" data-id=\"cffd1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A FinTech digital marketing strategy is where we begin, starting with defining your buyer persona (as precise as you\u2019d like) and mapping the buyer\u2019s journey. From there, we focus on determining the assets you\u2019ll need to execute your campaign, the message you want to communicate, and how you will track accounts as they move from the awareness to evaluation stages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbab29 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8dbab29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-363172e\" data-id=\"363172e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b96f5e elementor-widget elementor-widget-image\" data-id=\"4b96f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2283\" height=\"1744\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-03.png\" class=\"attachment-full size-full wp-image-4483\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-03.png 2283w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-03-300x229.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-03-1024x782.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-03-768x587.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-03-1536x1173.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-03-2048x1564.png 2048w\" sizes=\"(max-width: 2283px) 100vw, 2283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a413c49 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a413c49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-753072e\" data-id=\"753072e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd551c1 elementor-widget elementor-widget-image\" data-id=\"dd551c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1720\" height=\"1847\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-05.png\" class=\"attachment-full size-full wp-image-4485\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-05.png 1720w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-05-279x300.png 279w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-05-954x1024.png 954w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-05-768x825.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-05-1430x1536.png 1430w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7df3d3a\" data-id=\"7df3d3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b831c elementor-widget elementor-widget-heading\" data-id=\"42b831c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367d0a1 elementor-widget elementor-widget-text-editor\" data-id=\"367d0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FinTech is inherently modern, yet accessible. Your content assets\u2014whether it\u2019s an ad set, blog post, or social media imagery\u2014should reflect that, but in a poignant, nuanced manner.<\/p><p>Using eye-catching creative and clear, clever copy, you can navigate the ever-growing, ever-crowded FinTech space and provide engaging information for your audience or targeted audience to consume. White papers, case studies, blog posts, ad copy\u2026 all curated and personalized by buying committee, funnel position, and digital marketing channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d950175 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"d950175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/assets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Our Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a75e9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a75e9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb41fb9\" data-id=\"eb41fb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f09e9d elementor-widget elementor-widget-heading\" data-id=\"6f09e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>3.<\/span> Channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97093a2 elementor-widget elementor-widget-text-editor\" data-id=\"97093a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile email and content marketing claim the majority stake in FinTech, we firmly believe in the importance of the multichannel approach. Programmatic, SEO, PPC, paid social, and marketing automation play effective roles for interacting with the customer\u2014as long as your brand or product story is told in a consistent manner.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80d2e0 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f80d2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/channels\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d092cb7\" data-id=\"d092cb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2cc06 elementor-widget elementor-widget-image\" data-id=\"1d2cc06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1997\" height=\"1441\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-06.png\" class=\"attachment-full size-full wp-image-4486\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-06.png 1997w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-06-300x216.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-06-1024x739.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-06-768x554.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-06-1536x1108.png 1536w\" sizes=\"(max-width: 1997px) 100vw, 1997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12af9cf elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12af9cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02a08f2\" data-id=\"02a08f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1feb1e1 elementor-widget elementor-widget-image\" data-id=\"1feb1e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1997\" height=\"1440\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-07.png\" class=\"attachment-full size-full wp-image-4487\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-07.png 1997w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-07-300x216.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-07-1024x738.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-07-768x554.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-07-1536x1108.png 1536w\" sizes=\"(max-width: 1997px) 100vw, 1997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27639e7\" data-id=\"27639e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7e224 elementor-widget elementor-widget-heading\" data-id=\"1f7e224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932bd75 elementor-widget elementor-widget-text-editor\" data-id=\"932bd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your focus should be on your product, not how you\u2019ll integrate with the tools used by a digital marketing agency. For us, that means we remain completely agnostic when it comes to CRMs, predictive software, Company Match tools, Intent data providers, or marketing automation. If you aren\u2019t completely convinced by or loyal to your current tech stack, we\u2019ll help you develop one that works for you\u2014and build out a completely customized dashboard your entire team can use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0639451 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"0639451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/integration\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61e5aac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61e5aac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1843f0\" data-id=\"f1843f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a622e06 elementor-widget elementor-widget-heading\" data-id=\"a622e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>5.<\/span> Reporting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db9923 elementor-widget elementor-widget-text-editor\" data-id=\"4db9923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf your reporting is out of sync, your marketing strategy, and eventually your budget, will feel the harsh effects. Our reporting structure, known as account scoring, looks at a variety of metrics across your campaigns\u2014intent data, page views, on-site interaction, campaign score, and content score\u2014in order to score and rank campaign performance and determine a target\u2019s placement within the entire sales funnel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4087cf5 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4087cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/reporting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95bdb73\" data-id=\"95bdb73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24bf37e elementor-widget elementor-widget-image\" data-id=\"24bf37e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1997\" height=\"1269\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-08.png\" class=\"attachment-full size-full wp-image-4488\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-08.png 1997w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-08-300x191.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-08-1024x651.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-08-768x488.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-08-1536x976.png 1536w\" sizes=\"(max-width: 1997px) 100vw, 1997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00ab22e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00ab22e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e5fec3\" data-id=\"3e5fec3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0344c67 elementor-widget elementor-widget-heading\" data-id=\"0344c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Omnichannel Digital Marketing Approach to ABM for FinTech<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1a81c elementor-widget elementor-widget-heading\" data-id=\"db1a81c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We believe in a true omnichannel approach; every digital marketing channel plays an important role in developing and maintaining an impactful presence.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15fecb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15fecb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-466c4dc\" data-id=\"466c4dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b495a5 elementor-widget elementor-widget-heading\" data-id=\"7b495a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>1.<\/span> Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a08e88 elementor-widget elementor-widget-text-editor\" data-id=\"7a08e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExceptional content marketing requires strategy and skill. It\u2019s an investment and takes time to pay off, but it\u2019s the cornerstone of success for FinTech marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ba235 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a8ba235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-content-marketing-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content Marketing 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f83fdd\" data-id=\"3f83fdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b345624 elementor-widget elementor-widget-image\" data-id=\"b345624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1759\" height=\"1312\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-09.png\" class=\"attachment-full size-full wp-image-4489\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-09.png 1759w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-09-300x224.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-09-1024x764.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-09-768x573.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-09-1536x1146.png 1536w\" sizes=\"(max-width: 1759px) 100vw, 1759px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62c72c4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c72c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71ec03c\" data-id=\"71ec03c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aaa2c3 elementor-widget elementor-widget-image\" data-id=\"0aaa2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1976\" height=\"1361\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-10.png\" class=\"attachment-full size-full wp-image-4490\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-10.png 1976w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-10-300x207.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-10-1024x705.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-10-768x529.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-10-1536x1058.png 1536w\" sizes=\"(max-width: 1976px) 100vw, 1976px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10d0c4d\" data-id=\"10d0c4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bdc16a elementor-widget elementor-widget-heading\" data-id=\"4bdc16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Programmatic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d9a0f elementor-widget elementor-widget-text-editor\" data-id=\"23d9a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finding a lucrative path in the FinTech space means having control over whom you target and what you target with. Programmatic advertising is, by far and away, the best channel for personalized marketing\u2014no matter if you\u2019re talking to a startup or a Fortune 500 company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c7cc1 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"66c7cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-programmatic-advertising-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Programmatic 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f1cc09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f1cc09\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ce0340\" data-id=\"2ce0340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea36f75 elementor-widget elementor-widget-heading\" data-id=\"ea36f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>3.<\/span> SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9b86b elementor-widget elementor-widget-text-editor\" data-id=\"9b9b86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO plays the long game, which is perfect for FinTechs looking to develop lasting, positive experiences among customers and potential clients. Without SEO, your content marketing loses potential, and you\u2019ll continue to miss out on valuable opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b5b73 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c4b5b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-seo-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEO 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fbac0f3\" data-id=\"fbac0f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9dcd9d elementor-widget elementor-widget-image\" data-id=\"e9dcd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1976\" height=\"1230\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-11.png\" class=\"attachment-full size-full wp-image-4491\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-11.png 1976w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-11-300x187.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-11-1024x637.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-11-768x478.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-11-1536x956.png 1536w\" sizes=\"(max-width: 1976px) 100vw, 1976px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c71b4e7 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c71b4e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f98f79\" data-id=\"1f98f79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a258e elementor-widget elementor-widget-image\" data-id=\"a9a258e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1976\" height=\"1229\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-12.png\" class=\"attachment-full size-full wp-image-4492\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-12.png 1976w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-12-300x187.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-12-1024x637.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-12-768x478.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-12-1536x955.png 1536w\" sizes=\"(max-width: 1976px) 100vw, 1976px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e89a35\" data-id=\"1e89a35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f7c64 elementor-widget elementor-widget-heading\" data-id=\"97f7c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. PPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59acab elementor-widget elementor-widget-text-editor\" data-id=\"d59acab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe leading paid search model, PPC is the best way to advertise to your target audience and receive an impressive return on ad spend.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aebd612 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"aebd612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-ppc-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PPC 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee47a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee47a90\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c70b63d\" data-id=\"c70b63d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e822018 elementor-widget elementor-widget-heading\" data-id=\"e822018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>5.<\/span> LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce9d5e elementor-widget elementor-widget-text-editor\" data-id=\"dce9d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid social media channels, like Instagram and Facebook, aren\u2019t going to bring the same ROI as LinkedIn. By interacting with your audience on LinkedIn, you\u2019ll have access to more relevant information for targeting (job title, organization, etc).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a54c6b elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a54c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/linkedin-advertising-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ea07ff\" data-id=\"4ea07ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64b0528 elementor-widget elementor-widget-image\" data-id=\"64b0528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1976\" height=\"1230\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-13.png\" class=\"attachment-full size-full wp-image-4493\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-13.png 1976w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-13-300x187.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-13-1024x637.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-13-768x478.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-13-1536x956.png 1536w\" sizes=\"(max-width: 1976px) 100vw, 1976px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2be754 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2be754\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4265b50\" data-id=\"4265b50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab678e1 elementor-widget elementor-widget-image\" data-id=\"ab678e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1976\" height=\"1230\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-14.png\" class=\"attachment-full size-full wp-image-4494\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-14.png 1976w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-14-300x187.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-14-1024x637.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-14-768x478.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Digital_Marketing_for_Fintech-14-1536x956.png 1536w\" sizes=\"(max-width: 1976px) 100vw, 1976px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc138a2\" data-id=\"fc138a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff676b5 elementor-widget elementor-widget-heading\" data-id=\"ff676b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Marketing Automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8446330 elementor-widget elementor-widget-text-editor\" data-id=\"8446330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaintaining scalable, sustainable marketing campaigns cannot be accomplished without marketing automation. Not only does it automate processes, but it allows for complete alignment between sales, marketing, and customer experience teams.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccee0f6 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"ccee0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/b2b-marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4338279 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4338279\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b641e41\" data-id=\"b641e41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54df4b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54df4b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3e2f2bb\" data-id=\"3e2f2bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e2d47 elementor-widget elementor-widget-heading\" data-id=\"54e2d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Account-Based Marketing and Demand Generation for B2B FinTech Companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871549d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"871549d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb440b elementor-widget elementor-widget-text-editor\" data-id=\"8bb440b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\u00a0<a href=\"https:\/\/issuu.com\/fhflondon\/docs\/fintech_driving_global_change_-_fh_1\" target=\"_blank\" rel=\"noopener nofollow\">report by FleishmanHillard<\/a>\u00a0predicts FinTechs will be instrumental in driving economic recovery this year, in the same vein as the 2008 financial crisis. Companies just have to set themselves up in a way that FinTech Magazine calls \u201cconducive to the post-pandemic business environment.\u201d That\u2019s where account-based marketing (ABM) and demand generation strategies come into play.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-709a76f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"709a76f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d0fb8c\" data-id=\"9d0fb8c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9bb34 elementor-widget elementor-widget-image\" data-id=\"4f9bb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"289\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-14.png\" class=\"attachment-full size-full wp-image-4422\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-14.png 382w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-14-300x227.png 300w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61cd84 elementor-widget elementor-widget-heading\" data-id=\"f61cd84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Account-Based Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243ca13 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"243ca13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b070b2c\" data-id=\"b070b2c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdf186b elementor-widget elementor-widget-image\" data-id=\"cdf186b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"334\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-15.png\" class=\"attachment-full size-full wp-image-4423\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-15.png 397w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-15-300x252.png 300w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2472e6b elementor-widget elementor-widget-heading\" data-id=\"2472e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demand <br>Generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f43c96 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f43c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/demand-generation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d7f181 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d7f181\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a393d7e\" data-id=\"a393d7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d739fc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d739fc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09af3ef\" data-id=\"09af3ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1961518 elementor-widget elementor-widget-text-editor\" data-id=\"1961518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The simple part of marketing FinTech products or services is determining your audience. Often, FinTech companies already know the type of company that will be interested in what they offer.<\/p><p>The more difficult area comes next: identifying high-value accounts and their buying committees (those with the decision-making power) within those organizations\u2014and doing so in a cost-efficient manner. Account-based marketing is a scalable, data-driven strategy that addresses this issue with prospect data and real-time customer experience tools. A one-to-one or one-to-few approach to personalized buying experiences, ABM tactics boost ROI and customer retention across the board for FinTech organizations.<\/p><p>If your FinTech company is looking to either develop a market for your product or build a larger market share, take a closer look at demand generation. Demand generation focuses on discoverability, awareness, and interest; it\u2019s the ideal solution when your target account list might not be aware they need your service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fca4b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fca4b6a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcd4d72\" data-id=\"dcd4d72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3600fe2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3600fe2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cfb6ca4\" data-id=\"cfb6ca4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06daebf elementor-widget elementor-widget-text-editor\" data-id=\"06daebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow FinTech Companies Can Use Account-Based Marketing to Emerge Victorious From the Pandemic\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b18edc elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2b18edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/how-fintech-companies-can-use-account-based-marketing-to-emerge-victorious-from-the-pandemic\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download White Paper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cadd9f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cadd9f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ded9fb\" data-id=\"6ded9fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53d8a1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d8a1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7810ba8\" data-id=\"7810ba8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a39d171 elementor-widget elementor-widget-text-editor\" data-id=\"a39d171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is your FinTech company in need of a B2B digital marketing agency?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e77d3c7 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e77d3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/account-based-marketing\/abm-demo-request\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get A Free Demo Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Account-Based Marketing for FinTech Get Demo Get Demo &#8220;As we look to the future of money, the financial services industry has an amazing opportunity to reset, rebuild, and reimagine its products and processes. If we embrace change as a catalyst\u2026 2020 will be looked back on as the year financial services evolved.&#8221; Tracey Davies President [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15452","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages\/15452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/comments?post=15452"}],"version-history":[{"count":0,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages\/15452\/revisions"}],"wp:attachment":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=15452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}