{"id":15451,"date":"2021-02-10T14:18:35","date_gmt":"2021-02-10T19:18:35","guid":{"rendered":"https:\/\/abmagency.com\/account-based-marketing-for-saas\/"},"modified":"2024-02-27T16:59:18","modified_gmt":"2024-02-27T21:59:18","slug":"account-based-marketing-for-saas","status":"publish","type":"page","link":"https:\/\/abmagency.com\/en-au\/account-based-marketing-for-saas\/","title":{"rendered":"Account-Based Marketing for SaaS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15451\" class=\"elementor elementor-15451\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04e1a37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04e1a37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c95d17\" data-id=\"1c95d17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209af67 elementor-widget elementor-widget-heading\" data-id=\"209af67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Account-Based Marketing for<span style=\"color:#ffffff\"> SaaS \u200b<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4cdc9 amp-calendly-fix elementor-widget elementor-widget-global elementor-global-5831 elementor-widget-text-editor\" data-id=\"5b4cdc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async=\"\"><\/script>\n<a class=\"elementor-button-link elementor-button elementor-size-sm\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/account-based-marketing\/abm-demo-request'});return false;\" style=\"font-size: 18px;font-weight: 500;text-transform: uppercase;fill: #231F20;color: #231F20;background-color: #F2C217;border-radius: 100px 100px 100px 100px;\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-icon elementor-align-icon-right\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span><span class=\"elementor-button-text\">Get Demo<\/span><\/span><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbd316 amp-button elementor-widget elementor-widget-global elementor-global-5834 elementor-widget-button\" data-id=\"7cbd316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/account-based-marketing\/abm-demo-request\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-806cbeb\" data-id=\"806cbeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3468e64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3468e64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b284214\" data-id=\"b284214\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78fed47 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"78fed47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a36064 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a36064\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6a2a376\" data-id=\"6a2a376\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2bbbcc elementor-widget elementor-widget-heading\" data-id=\"d2bbbcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"The ABM Agency is truly an integral part of our marketing strategy, and we view them as strategic partners as opposed to vendors. They continue to problem solve and execute campaigns that result in better ROIs and more high-value leads.\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065a608 elementor-widget elementor-widget-image\" data-id=\"065a608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/elementor\/thumbs\/Leigh-ozqtf5776f6w5rcbforzimt5r5mjznl8xpu45nlzm0.png\" title=\"Leigh\" alt=\"Leigh\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384cc3d elementor-widget elementor-widget-heading\" data-id=\"384cc3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Leigh Chesley<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a7ff9 elementor-widget elementor-widget-heading\" data-id=\"f5a7ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Senior Manager Marketing Programs | Global Logistics Corporation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dae13f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dae13f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69b6148\" data-id=\"69b6148\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f693563 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f693563\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d6f16b\" data-id=\"2d6f16b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4875dd2 elementor-widget elementor-widget-text-editor\" data-id=\"4875dd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s no industry that requires a skillful, confident digital marketing hand quite like SaaS. To find success and get to the point where the software sells itself, SaaS companies must constantly evolve and test new ways to engage accounts throughout the buyer\u2019s journey. Actionable and forward-thinking, SaaS is a dynamic market where leaders in the field generate as many as eight times more visitors than those who simply follow the status quo (DDD).<\/p><p>But we don\u2019t have to tell you that. Our job is to show you how our B2B digital marketing agency can partner with your SaaS company to get your product in front of the right audience, perfect the customer experience as it relates to retention, and generate high-quality, high-volume conversions along the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76cc282\" data-id=\"76cc282\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1855de4 elementor-widget elementor-widget-image\" data-id=\"1855de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2115\" height=\"1460\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-03.png\" class=\"attachment-full size-full wp-image-4443\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-03.png 2115w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-03-300x207.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-03-1024x707.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-03-768x530.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-03-1536x1060.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-03-2048x1414.png 2048w\" sizes=\"(max-width: 2115px) 100vw, 2115px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-114ae0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"114ae0b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27b5741\" data-id=\"27b5741\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4651b0 elementor-widget elementor-widget-heading\" data-id=\"b4651b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Full-Service Account Based Marketing or Plug In Where You Need Help<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e850547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e850547\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d064b7b\" data-id=\"d064b7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f830c78 elementor-widget elementor-widget-heading\" data-id=\"f830c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>1.<\/span> Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65169f elementor-widget elementor-widget-text-editor\" data-id=\"d65169f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCreating and expanding a unique SaaS digital marketing strategy is where we like to begin. This starts with defining your buyer persona (as precise as you\u2019d like) and mapping the buyer\u2019s journey. From there, we focus on determining the assets you\u2019ll need through your marketing campaign, the exact message you\u2019d like to communicate, and how you will track accounts as they through the sales funnel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9107fa elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f9107fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36cb363\" data-id=\"36cb363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dfcf46 elementor-widget elementor-widget-image\" data-id=\"4dfcf46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2029\" height=\"1661\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-04.png\" class=\"attachment-full size-full wp-image-4444\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-04.png 2029w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-04-300x246.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-04-1024x838.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-04-768x629.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-04-1536x1257.png 1536w\" sizes=\"(max-width: 2029px) 100vw, 2029px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a43e00 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a43e00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ccb3e69\" data-id=\"ccb3e69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c79191 elementor-widget elementor-widget-image\" data-id=\"7c79191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2113\" height=\"1800\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-05.png\" class=\"attachment-full size-full wp-image-4445\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-05.png 2113w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-05-300x256.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-05-1024x872.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-05-768x654.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-05-1536x1308.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-05-2048x1745.png 2048w\" sizes=\"(max-width: 2113px) 100vw, 2113px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a07ff3\" data-id=\"2a07ff3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82558ba elementor-widget elementor-widget-heading\" data-id=\"82558ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd76a8 elementor-widget elementor-widget-text-editor\" data-id=\"edd76a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SaaS is inherently modern, yet accessible. Your content assets\u2014whether it\u2019s ad sets, blog posts, or social media imagery\u2014should reflect that.<\/p>\n<p>Telling your brand and product\u2019s story\u2014with eye-catching creative and clear, clever copy\u2014is the only way to navigate through this crowded space and provide tangible, engaging information to your targeted account list. White papers, case studies, blog posts, ad copy\u2026 all curated and personalized by target, funnel position, and channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fbc17 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"d2fbc17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/assets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Our Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27cc680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27cc680\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2e86ce\" data-id=\"f2e86ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31eb69c elementor-widget elementor-widget-heading\" data-id=\"31eb69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>3.<\/span> Channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdcabc1 elementor-widget elementor-widget-text-editor\" data-id=\"cdcabc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile content marketing usually reigns supreme in the SaaS world, we firmly believe in the importance of a true omnichannel approach. Programmatic, SEO, PPC, paid social, and marketing automation also play critical roles in developing an effective B2B marketing campaign\u2014as long as you continue to tell your story in a consistent, cohesive manner.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9501ea elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a9501ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/channels\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b76caf\" data-id=\"1b76caf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10ec2b4 elementor-widget elementor-widget-image\" data-id=\"10ec2b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2191\" height=\"1817\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-06.png\" class=\"attachment-full size-full wp-image-4446\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-06.png 2191w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-06-300x249.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-06-1024x849.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-06-768x637.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-06-1536x1274.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-06-2048x1698.png 2048w\" sizes=\"(max-width: 2191px) 100vw, 2191px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90c9cb5 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90c9cb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c8b2a2\" data-id=\"4c8b2a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6205e37 elementor-widget elementor-widget-image\" data-id=\"6205e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2203\" height=\"1650\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-07.png\" class=\"attachment-full size-full wp-image-4447\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-07.png 2203w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-07-300x225.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-07-1024x767.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-07-768x575.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-07-1536x1150.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-07-2048x1534.png 2048w\" sizes=\"(max-width: 2203px) 100vw, 2203px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc725dc\" data-id=\"cc725dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67df619 elementor-widget elementor-widget-heading\" data-id=\"67df619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c6a83 elementor-widget elementor-widget-text-editor\" data-id=\"b4c6a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour tech stack is our tech stack; our analysts are completely agnostic when it comes to CRMs, predictive software, Company Match tools, Intent data providers or marketing automation\u2026 you name it. If you aren\u2019t head over heels with your current tech stack, we\u2019ll help you develop a system that works for you\u2014and build out a customized dashboard your entire team can utilize and benefit from.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d9bf9 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"18d9bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/integration\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c35142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c35142\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8effa63\" data-id=\"8effa63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23a4710 elementor-widget elementor-widget-heading\" data-id=\"23a4710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>5.<\/span> Reporting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312ded3 elementor-widget elementor-widget-text-editor\" data-id=\"312ded3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo one understands the beauty of accurate, informative reporting like a SaaS company\u2014except our reporting and analytics team. Our unique reporting structure, known as account scoring, looks at a variety of metrics across your campaigns\u2014intent data, page views, on-site interaction, campaign score, and content score\u2014in order to score and rank campaign performance and determine a target\u2019s place within the sales funnel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abf977 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5abf977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/reporting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fbd6df\" data-id=\"9fbd6df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4181ef1 elementor-widget elementor-widget-image\" data-id=\"4181ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2077\" height=\"1559\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-08.png\" class=\"attachment-full size-full wp-image-4442\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-08.png 2077w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-08-300x225.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-08-1024x769.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-08-768x576.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-08-1536x1153.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-08-2048x1537.png 2048w\" sizes=\"(max-width: 2077px) 100vw, 2077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f33abbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f33abbf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5581ed\" data-id=\"d5581ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1a6918 elementor-widget elementor-widget-heading\" data-id=\"e1a6918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Omnichannel Digital Marketing Approach to ABM for SaaS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c274024 elementor-widget elementor-widget-heading\" data-id=\"c274024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When we say all the channels, we mean all the channels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c5bb49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c5bb49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d20aa6f\" data-id=\"d20aa6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d75f6e1 elementor-widget elementor-widget-heading\" data-id=\"d75f6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>1.<\/span> Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a132994 elementor-widget elementor-widget-text-editor\" data-id=\"a132994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tContent marketing isn\u2019t something you can do blindly; it requires strategy and skill. It\u2019s an investment and takes time to pay off, but it\u2019s the backbone of success for B2B SaaS marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634c8e2 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"634c8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-content-marketing-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Content Marketing 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-007aa78\" data-id=\"007aa78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d43523 elementor-widget elementor-widget-image\" data-id=\"7d43523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2111\" height=\"1258\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-09.png\" class=\"attachment-full size-full wp-image-4437\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-09.png 2111w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-09-300x179.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-09-1024x610.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-09-768x458.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-09-1536x915.png 1536w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-09-2048x1220.png 2048w\" sizes=\"(max-width: 2111px) 100vw, 2111px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3f9bbb elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3f9bbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6db4fdc\" data-id=\"6db4fdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5908732 elementor-widget elementor-widget-image\" data-id=\"5908732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1776\" height=\"1257\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-10.png\" class=\"attachment-full size-full wp-image-4438\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-10.png 1776w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-10-300x212.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-10-1024x725.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-10-768x544.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-10-1536x1087.png 1536w\" sizes=\"(max-width: 1776px) 100vw, 1776px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0481b46\" data-id=\"0481b46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eceacf6 elementor-widget elementor-widget-heading\" data-id=\"eceacf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Programmatic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcbd3c elementor-widget elementor-widget-text-editor\" data-id=\"0bcbd3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To make an impression in the B2B SaaS space, you must have control over whom you target and what you target with. Programmatic advertising is, by far and away, the best channel for personalized marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b6229 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a9b6229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-programmatic-advertising-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Programmatic 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f58fc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f58fc4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-873f0d3\" data-id=\"873f0d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e93dbe elementor-widget elementor-widget-heading\" data-id=\"7e93dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>3.<\/span> SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce0970 elementor-widget elementor-widget-text-editor\" data-id=\"7ce0970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSEO might play the long game, but it\u2019s still relevant for SaaS companies\u2014even those with shorter sales cycles. Without SEO, your content marketing measures lose potential, and you continuously miss out valuable opportunities.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510c9bb elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"510c9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-seo-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEO 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d502bf9\" data-id=\"d502bf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4406e5e elementor-widget elementor-widget-image\" data-id=\"4406e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"1349\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-11.png\" class=\"attachment-full size-full wp-image-4439\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-11.png 1561w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-11-300x259.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-11-1024x885.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-11-768x664.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-11-1536x1327.png 1536w\" sizes=\"(max-width: 1561px) 100vw, 1561px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b0727 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68b0727\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0025938\" data-id=\"0025938\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44df025 elementor-widget elementor-widget-image\" data-id=\"44df025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1832\" height=\"1373\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-12.png\" class=\"attachment-full size-full wp-image-4440\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-12.png 1832w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-12-300x225.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-12-1024x767.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-12-768x576.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-12-1536x1151.png 1536w\" sizes=\"(max-width: 1832px) 100vw, 1832px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ac370f\" data-id=\"3ac370f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ecd9e0 elementor-widget elementor-widget-heading\" data-id=\"7ecd9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. PPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018cd68 elementor-widget elementor-widget-text-editor\" data-id=\"018cd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs the most commonly used paid search model, PPC is the best way to advertise to your target audience and receive an impressive return on ad spend.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c1aea elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"28c1aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/b2b-ppc-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PPC 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bcebe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bcebe1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ce124b4\" data-id=\"ce124b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-091638b elementor-widget elementor-widget-heading\" data-id=\"091638b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>5.<\/span> LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51814b2 elementor-widget elementor-widget-text-editor\" data-id=\"51814b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt\u2019s simple: Paid social media channels, like Instagram and Facebook, aren\u2019t going to bring the same return as LinkedIn. By meeting your audience on LinkedIn, you\u2019ll have access to more relevant information for targeting (job title, organization, etc).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5771381 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5771381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/linkedin-advertising-101-for-b2b-digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a0cfc1\" data-id=\"0a0cfc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4096b03 elementor-widget elementor-widget-image\" data-id=\"4096b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1135\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-17.png\" class=\"attachment-full size-full wp-image-4436\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-17.png 1620w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-17-300x210.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-17-1024x717.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-17-768x538.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-17-1536x1076.png 1536w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18917ea elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18917ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a4847b6\" data-id=\"a4847b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a42da23 elementor-widget elementor-widget-image\" data-id=\"a42da23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1766\" height=\"1256\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-13.png\" class=\"attachment-full size-full wp-image-4441\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-13.png 1766w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-13-300x213.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-13-1024x728.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-13-768x546.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-13-1536x1092.png 1536w\" sizes=\"(max-width: 1766px) 100vw, 1766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-500598a\" data-id=\"500598a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c84ef9 elementor-widget elementor-widget-heading\" data-id=\"3c84ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Marketing Automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbdade elementor-widget elementor-widget-text-editor\" data-id=\"9cbdade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn order to create and maintain scalable, sustainable marketing campaigns, you need marketing automation. Not only does it automate processes, but it allows for complete alignment between sales and marketing teams.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c470b6c elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c470b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/b2b-marketing-automation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation 101<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69412b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69412b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c53db39\" data-id=\"c53db39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cf0704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf0704\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5f0b20\" data-id=\"d5f0b20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efe22c8 elementor-widget elementor-widget-heading\" data-id=\"efe22c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Account-Based Marketing and Demand Generation for B2B SaaS Companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92b158 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e92b158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cfcf9 elementor-widget elementor-widget-text-editor\" data-id=\"a0cfcf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the world becomes increasingly more digital and remote-friendly, the need for SaaS builds exponentially. While a high demand is good news, it also means competition will be steep. Setting yourself apart from your competitors and introducing your brand, service, or product to a B2B buyer\u2014and continuing to engage them\u2014in effective, memorable ways is the key to winning business and closing deals.<\/p><p><span style=\"color: #f2c217;\"><strong>That\u2019s where account-based marketing (ABM) and demand generation come into the picture.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4436328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4436328\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-713a07b\" data-id=\"713a07b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f41385 elementor-widget elementor-widget-image\" data-id=\"1f41385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"289\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-14.png\" class=\"attachment-full size-full wp-image-4422\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-14.png 382w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-14-300x227.png 300w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb21bba elementor-widget elementor-widget-heading\" data-id=\"bb21bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Account-Based Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fff99d elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7fff99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/account-based-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e400af\" data-id=\"2e400af\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fb557b elementor-widget elementor-widget-image\" data-id=\"8fb557b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"334\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-15.png\" class=\"attachment-full size-full wp-image-4423\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-15.png 397w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/Asstes-15-300x252.png 300w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bed9e83 elementor-widget elementor-widget-heading\" data-id=\"bed9e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demand <br>Generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e96f93 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4e96f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/demand-generation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-291c48f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"291c48f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aa6841\" data-id=\"2aa6841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d7bec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d7bec7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fbe269d\" data-id=\"fbe269d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f5f50 elementor-widget elementor-widget-text-editor\" data-id=\"42f5f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The easy part of marketing SaaS is determining your audience. Often, SaaS companies already know the type of company that will be interested in what they offer. The hard part is identifying high-value accounts and the buying committees (those with actual decision-making power) within those organizations\u2014and doing so in a profitable manner. Account-based marketing is a scalable, data-driven strategy that solves this conundrum with prospect data and real-time customer experience tools. A one-to-one or one-to-few approach to personalized buying experiences, ABM tactics boost ROI and customer retention across the board for SaaS organizations.<\/p><p>If your SaaS company is looking to either develop a market for your product or build a larger market share, demand generation is the path you should take. With more of a focus on discoverability, awareness, and interest, demand generation is the ideal solution when your target account list might not be aware they need your service. Similar to ABM, demand generation uses an omnichannel approach to fill the funnel and acquire customers with tailored digital marketing assets and activations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a633128 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a633128\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b158082\" data-id=\"b158082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1eb9601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eb9601\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-df1d96e\" data-id=\"df1d96e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e26793 elementor-widget elementor-widget-text-editor\" data-id=\"5e26793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How SaaS Providers Can Use Account-Based Marketing Strategies to Protect Business and Generate Growth During and After COVID-19<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a184d57 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a184d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/resources\/how-saas-providers-can-use-account-based-marketing-strategies-to-protect-business-and-generate-growth-during-and-after-covid-19\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download White Paper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddedea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddedea4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29b63c2\" data-id=\"29b63c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ecb77d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ecb77d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea136db\" data-id=\"ea136db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2fe5b elementor-widget elementor-widget-text-editor\" data-id=\"2b2fe5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIs your SaaS company in need of a B2B digital marketing agency?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddec883 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ddec883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/account-based-marketing\/abm-demo-request\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get A Free Demo Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Account-Based Marketing for SaaS \u200b Get Demo &#8220;The ABM Agency is truly an integral part of our marketing strategy, and we view them as strategic partners as opposed to vendors. They continue to problem solve and execute campaigns that result in better ROIs and more high-value leads.&#8221; Leigh Chesley Senior Manager Marketing Programs | Global [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15451","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages\/15451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/comments?post=15451"}],"version-history":[{"count":0,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages\/15451\/revisions"}],"wp:attachment":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=15451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}