{"id":13292,"date":"2020-11-11T23:12:26","date_gmt":"2020-11-12T04:12:26","guid":{"rendered":"https:\/\/abmagency.com\/account-based-marketing\/"},"modified":"2024-01-28T11:01:35","modified_gmt":"2024-01-28T16:01:35","slug":"account-based-marketing","status":"publish","type":"page","link":"https:\/\/abmagency.com\/en-au\/account-based-marketing\/","title":{"rendered":"Account-Based Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13292\" class=\"elementor elementor-13292\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac0637 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac0637\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6de398\" data-id=\"b6de398\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca5b90a elementor-widget elementor-widget-heading\" data-id=\"ca5b90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Full-Service Account-Based Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-657743d amp-calendly-fix elementor-widget elementor-widget-global elementor-global-5831 elementor-widget-text-editor\" data-id=\"657743d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async=\"\"><\/script>\n<a class=\"elementor-button-link elementor-button elementor-size-sm\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/account-based-marketing\/abm-demo-request'});return false;\" style=\"font-size: 18px;font-weight: 500;text-transform: uppercase;fill: #231F20;color: #231F20;background-color: #F2C217;border-radius: 100px 100px 100px 100px;\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-icon elementor-align-icon-right\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span><span class=\"elementor-button-text\">Get Demo<\/span><\/span><\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb60f74 amp-button elementor-widget elementor-widget-global elementor-global-5834 elementor-widget-button\" data-id=\"cb60f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/account-based-marketing\/abm-demo-request\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55b1cb3\" data-id=\"55b1cb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4f00fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4f00fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cb4a62\" data-id=\"1cb4a62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9615c elementor-widget elementor-widget-heading\" data-id=\"4e9615c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/topb2bagencies.com\/top-account-based-marketing-agencies\/\" target=\"_blank\" rel=\"nofollow noopener\">Voted one of the top Account-Based Marketing Agencies<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26c020 elementor-widget elementor-widget-heading\" data-id=\"d26c020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1:Many, 1:Few, 1:1 &amp; ABM Pilot Campaigns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87ce03 elementor-widget elementor-widget-heading\" data-id=\"c87ce03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Generate up to 9x ROI with our ABM campaigns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afb81e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afb81e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c2a3fc\" data-id=\"8c2a3fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2b0b32 elementor-widget elementor-widget-heading\" data-id=\"b2b0b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Use an ABM Agency?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a47bc6 elementor-widget elementor-widget-text-editor\" data-id=\"0a47bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReal account-based marketing requires experts across\na range of fields: ABM strategy, digital asset creation,\nB2B digital channels, tech stack integration, and data\nvisualization. If your marketing operations are lacking\nin any of those areas, our ABM agency can help fulfill\nthe promise of account-based marketing success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9ac4c\" data-id=\"dc9ac4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76cfcd4 elementor-widget elementor-widget-image\" data-id=\"76cfcd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1565\" height=\"1111\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-03.png\" class=\"attachment-full size-full wp-image-3824\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-03.png 1565w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-03-300x213.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-03-1024x727.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-03-768x545.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-03-1536x1090.png 1536w\" sizes=\"(max-width: 1565px) 100vw, 1565px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc1af9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bc1af9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e7b5f1\" data-id=\"9e7b5f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822fca6 elementor-widget elementor-widget-heading\" data-id=\"822fca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Mean By \u201cReal\u201d Account-Based Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8a6516 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8a6516\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d28c50a\" data-id=\"d28c50a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b6632 elementor-widget elementor-widget-text-editor\" data-id=\"36b6632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s account-based marketing, then there\u2019s real account-based marketing. General ABM aligns your sales and marketing goals, teams, and resources to engage accounts, build quality relationships, and nurture the buying committees into the decision stage. <\/p><p>Real ABM goes further. On average, a B2B customer will regularly use six different interaction channels throughout the buying journey\u2014and there are typically six to 10 decision-makers within the buying committee. <\/p><p>So how can you ensure you\u2019re identifying the right people and serving them applicable information and messaging at the correct stage of the funnel? In turn, how do you then drive more revenue and create sustainable omnichannel ABM initiatives? <\/p><p>The concept is simple, but the execution requires a more data-driven approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4e728b\" data-id=\"b4e728b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d55d5 elementor-widget elementor-widget-image\" data-id=\"f7d55d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1831\" height=\"1187\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-05.png\" class=\"attachment-full size-full wp-image-3831\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-05.png 1831w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-05-300x194.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-05-1024x664.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-05-768x498.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-05-1536x996.png 1536w\" sizes=\"(max-width: 1831px) 100vw, 1831px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4477193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4477193\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbc03c8\" data-id=\"dbc03c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3b846b elementor-widget elementor-widget-heading\" data-id=\"c3b846b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What You Need to Execute \u201cReal\u201d ABM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dac5888 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dac5888\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a01d6fb\" data-id=\"a01d6fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b1027c elementor-widget elementor-widget-image\" data-id=\"0b1027c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1762\" height=\"1252\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-06.png\" class=\"attachment-full size-full wp-image-3825\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-06.png 1762w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-06-300x213.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-06-1024x728.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-06-768x546.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-06-1536x1091.png 1536w\" sizes=\"(max-width: 1762px) 100vw, 1762px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445779e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"445779e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b65c1 elementor-widget elementor-widget-image\" data-id=\"95b65c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1656\" height=\"1103\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-07.png\" class=\"attachment-full size-full wp-image-3826\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-07.png 1656w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-07-300x200.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-07-1024x682.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-07-768x512.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-07-1536x1023.png 1536w\" sizes=\"(max-width: 1656px) 100vw, 1656px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6941f8f\" data-id=\"6941f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3700d50 elementor-widget elementor-widget-heading\" data-id=\"3700d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Complete Technology Stack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-492b9e2 elementor-widget elementor-widget-text-editor\" data-id=\"492b9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are agnostic when it comes to which programs we work with within a tech stack, but to do real ABM and visualize the full buyer\u2019s journey timeline, you need:<\/p><p><span style=\"color: #0095da;\"><strong>Company Match Software:<\/strong><\/span> While company match tools are common, they quickly become irrelevant if they can\u2019t be integrated with Google Analytics for a full omnichannel marketing review of every interaction and channel. You need to be able to see data points from across the web in real-time and cipher out actionable information. Without company match software, also known as the most critical piece of real account-based marketing, you can\u2019t move forward with a thorough understanding of\u2014 and confidence in\u2014your outreach.<\/p><p><span style=\"color: #0095da;\"><strong>Content Management System (CMS):<\/strong><\/span> A content management system is the most efficient way to create, edit, and publish B2B content. We can integrate WordPress, Magento, PHP, .Net, or any other CMS platform with your existing website.<\/p><p><span style=\"color: #0095da;\"><strong>Customer Relationship Management (CRM):<\/strong><\/span> The backbone of account-based marketing is its focus on connecting and engaging with a target audience\u2014whether it\u2019s a past, current, or prospective customer. Popular tools include Salesforce, Netsuite, and Dynamics\u2014we can work with any and all CRM platforms.<\/p><p><span style=\"color: #0095da;\"><strong>Marketing Automation:<\/strong><\/span> Three words\u2014streamline, automate, and measure. Marketing automation tools and technologies work to automate more repetitive (but necessary) tasks within an ABM campaign. Whether you choose Marketo, Act-On, Hubspot, or another marketing automation platform, we\u2019ll be able to seamlessly integrate with your existing solution.<\/p><p><span style=\"color: #0095da;\"><strong>Data Visualization:<\/strong><\/span> Informed decisions require full data visualization. Bringing data from across your organization into one platform, tools like Domo feed your team real-time information and metrics and an unlimited capacity to slice and organize data<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64d9274 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64d9274\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3ef41f\" data-id=\"e3ef41f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2507d74 elementor-widget elementor-widget-heading\" data-id=\"2507d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Ability to Run Omnichannel Marketing Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd008ef elementor-widget elementor-widget-text-editor\" data-id=\"bd008ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Real ABM is run across multiple digital channels, but before you even begin selecting accounts, make sure the following are in place:<\/p><p><span style=\"color: #0095da;\"><strong>Access to In-Market Data:<\/strong><\/span> By using in-market data (or intent data), B2B marketers achieve the closest thing to being omniscient; it\u2019s the most powerful predictor of which target accounts are in-market or consuming information on third-party sites that\u2019s relevant to your (or your competitors\u2019) services. This data then indicates interest or purchase intent, and which accounts should be the priority.<\/p><p><span style=\"color: #0095da;\"><strong>Method of Account Scoring:<\/strong><\/span> How do you determine which asset or message to show accounts next? Or how do you know their current position within the funnel? Without this information, the original ABM strategy goes out the window. Account scoring, sometimes called account engagement scoring, is a way to assign value to customer interaction and rank the level of engagement. It\u2019s completely customizable, but the goal remains the same: aggregate all engagement info to have the ability to see what organizations have done across digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e30d2af\" data-id=\"e30d2af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba2565c elementor-widget elementor-widget-image\" data-id=\"ba2565c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1759\" height=\"1230\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-13.png\" class=\"attachment-full size-full wp-image-3823\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-13.png 1759w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-13-300x210.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-13-1024x716.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-13-768x537.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-13-1536x1074.png 1536w\" sizes=\"(max-width: 1759px) 100vw, 1759px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-345afc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"345afc5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b56b455\" data-id=\"b56b455\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ced09a9 elementor-widget elementor-widget-heading\" data-id=\"ced09a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOU NEED A PARTNER, NOT JUST AN ABM AGENCY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7619281 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7619281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ca5d9 elementor-widget elementor-widget-text-editor\" data-id=\"77ca5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As one of the leading account-based marketing agencies in the US, The ABM Agency works with your internal team to create an ABM campaign tailored to your specific needs. To fill in where you need help the most, to advise in the areas of our expertise. <\/p><p>Every B2B company is unique; our goal is to provide a highly personalized level of service that seamlessly integrates into your current structure.<\/p><p><span style=\"color: #ffde17;\">Pick and choose the services you need, or invest in a full-service ABM\u2014from strategy to reporting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b3afe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b3afe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9704112\" data-id=\"9704112\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be68b6b elementor-widget elementor-widget-heading\" data-id=\"be68b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d6af5 elementor-widget elementor-widget-text-editor\" data-id=\"87d6af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ABM for B2B companies starts with a well-thought-out strategy. At The ABM Agency, we create an ABM strategy with 5 stages: <\/p><p>Define all personas in the buying committee Map buyer journey from awareness through evaluation Collaborate on developing the most appropriate assets for each journey Unify messaging across all platforms and channels Track accounts as they engage with the campaign in order to push them down the funnel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-acdeb32\" data-id=\"acdeb32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d74743f elementor-widget elementor-widget-image\" data-id=\"d74743f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1641\" height=\"1155\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-12.png\" class=\"attachment-full size-full wp-image-3832\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-12.png 1641w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-12-300x211.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-12-1024x721.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-12-768x541.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/02\/ABM_Assets-12-1536x1081.png 1536w\" sizes=\"(max-width: 1641px) 100vw, 1641px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c7bb58 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c7bb58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f6285b\" data-id=\"8f6285b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1ebd7 elementor-widget elementor-widget-image\" data-id=\"0e1ebd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1713\" height=\"1270\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-05.png\" class=\"attachment-full size-full wp-image-3372\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-05.png 1713w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-05-300x222.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-05-1024x759.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-05-768x569.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-05-1536x1139.png 1536w\" sizes=\"(max-width: 1713px) 100vw, 1713px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47dcd38\" data-id=\"47dcd38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e88ee8 elementor-widget elementor-widget-heading\" data-id=\"0e88ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8061a19 elementor-widget elementor-widget-text-editor\" data-id=\"8061a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPersonalized content and creative are the keys to account-based marketing. You need hyper-focused assets for every account, on every platform, at every stage of the sales funnel to drive a higher ROI. This individualized experience engages and pushes target accounts down the funnel. From e-books to podcasts, white papers, and webinars, our creatives go above and beyond to meet your content needs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcf80eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcf80eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65a080c\" data-id=\"65a080c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d7f09a elementor-widget elementor-widget-heading\" data-id=\"6d7f09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3095127 elementor-widget elementor-widget-text-editor\" data-id=\"3095127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ABM is only effective if your target accounts actually see the content created just for them. Our account-based marketing agency utilizes content marketing, programmatic, PPC, SEO, and paid social channels to expertly deliver personalized experiences at every stage of the funnel. <\/p><p><strong>Content Marketing<\/strong><br><strong>Programmatic<\/strong><br><strong>PPC<\/strong><br><strong>SEO<\/strong><br><strong>Paid Social<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-446c44f\" data-id=\"446c44f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300a405 elementor-widget elementor-widget-image\" data-id=\"300a405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1713\" height=\"1271\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-04.png\" class=\"attachment-full size-full wp-image-3371\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-04.png 1713w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-04-300x223.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-04-1024x760.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-04-768x570.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-04-1536x1140.png 1536w\" sizes=\"(max-width: 1713px) 100vw, 1713px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd48d51 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd48d51\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86aa294\" data-id=\"86aa294\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96b2ef9 elementor-widget elementor-widget-image\" data-id=\"96b2ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1693\" height=\"1270\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-06.png\" class=\"attachment-full size-full wp-image-3373\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-06.png 1693w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-06-300x225.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-06-1024x768.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-06-768x576.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-06-1536x1152.png 1536w\" sizes=\"(max-width: 1693px) 100vw, 1693px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ccaae3\" data-id=\"0ccaae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de93e08 elementor-widget elementor-widget-heading\" data-id=\"de93e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0faabdb elementor-widget elementor-widget-text-editor\" data-id=\"0faabdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With The ABM Agency, there are no hurdles in new ABM efforts syncing with customer systems. Choose the option of our user-friendly reporting platform or we can integrate our system with your native platform. Either way, we take data from Point A (a data warehouse) to Point B (reporting tools) while keeping everyone on your team connected and all efforts automated.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-586681a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"586681a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f295422\" data-id=\"f295422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f673b4 elementor-widget elementor-widget-heading\" data-id=\"0f673b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Reporting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b9497 elementor-widget elementor-widget-text-editor\" data-id=\"47b9497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reporting is a feature of the marketing and sales strategy that can make or break your campaign. Without reliable data on a platform that fits your team\u2019s needs, making informed ABM decisions and pushing accounts down the funnel become nearly impossible. <\/p><p>Our unique reporting methods help B2B companies see through messy analytics data and identify an account\u2019s progress through the sales funnel\u2014all while providing clear visual and quantitative dashboards for the involved parties (sales, marketing, the C-suite).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-724d64a\" data-id=\"724d64a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f4fe23 elementor-widget elementor-widget-image\" data-id=\"0f4fe23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1693\" height=\"1270\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-07.png\" class=\"attachment-full size-full wp-image-3369\" alt=\"\" srcset=\"https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-07.png 1693w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-07-300x225.png 300w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-07-1024x768.png 1024w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-07-768x576.png 768w, https:\/\/abmagency.com\/wp-content\/uploads\/2021\/01\/ABM_Lander_Final-07-1536x1152.png 1536w\" sizes=\"(max-width: 1693px) 100vw, 1693px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc7d0ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc7d0ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5190a3e\" data-id=\"5190a3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d69378 elementor-widget elementor-widget-heading\" data-id=\"4d69378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is ABM What Your Company Needs?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d05b64 elementor-widget elementor-widget-heading\" data-id=\"3d05b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Use our tool to measure how much a modern ABM strategy would benefit your team. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977981c elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"977981c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/roi-calculator\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ROI Calculator<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ab337b\" data-id=\"2ab337b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fa7e07 elementor-widget elementor-widget-heading\" data-id=\"6fa7e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The ABCs of ABM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bbd2c elementor-widget elementor-widget-heading\" data-id=\"21bbd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">An inclusive, easy-to-digest guide to everything ABM, from definition to execution and optimization<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b043abf elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b043abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download White Paper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6efb088 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6efb088\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f591c2\" data-id=\"2f591c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8c62dd elementor-widget elementor-widget-heading\" data-id=\"a8c62dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INTERESTED IN ALL THINGS B2B MARKETING?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1135d elementor-widget elementor-widget-heading\" data-id=\"ce1135d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sign up for our newsletter and receive exclusive B2B marketing content, or reach out to our team to request a free account-based marketing or demand generation demo today.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04548c6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"04548c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b9db8 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b9db8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee3fe4\" data-id=\"9ee3fe4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fd0a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fd0a6c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1431e36\" data-id=\"1431e36\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-763d81d elementor-widget elementor-widget-image\" data-id=\"763d81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2020\/11\/Lander_Final-16.svg\" title=\"Lander_Final-16\" alt=\"Lander_Final-16\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca10e3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0ca10e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d744076 elementor-widget elementor-widget-heading\" data-id=\"d744076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is ABM What Your Business Needs?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfd059 elementor-widget elementor-widget-heading\" data-id=\"6dfd059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Use our tool to measure how much a modern ABM strategy would benefit your company. <br><br><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035b157 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"035b157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abmagency.com\/roi-calculator\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ROI Calculator<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7750b23\" data-id=\"7750b23\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bff025 elementor-widget elementor-widget-image\" data-id=\"5bff025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2020\/11\/Lander_Final-17.svg\" title=\"Lander_Final-17\" alt=\"Lander_Final-17\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a735c3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0a735c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4287a elementor-widget elementor-widget-heading\" data-id=\"fc4287a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Official <br>ABM Buyer\u2019s Guide<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eca3f9 elementor-widget elementor-widget-heading\" data-id=\"6eca3f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">If you\u2019re overwhelmed by the number of available ABM platforms, read our Buyer\u2019s Guide to decide what makes the most sense for your business.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c625a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"42c625a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Compare Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a820977\" data-id=\"a820977\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff189a elementor-widget elementor-widget-image\" data-id=\"aff189a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/abmagency.com\/wp-content\/uploads\/2020\/11\/Lander_Final-18.svg\" title=\"Lander_Final-18\" alt=\"Lander_Final-18\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634e6b4 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"634e6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-882f911 elementor-widget elementor-widget-heading\" data-id=\"882f911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The ABCs of ABM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190b467 elementor-widget elementor-widget-heading\" data-id=\"190b467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">An inclusive, easy-to-digest guide to everything ABM, from definition to execution and optimization.<br><br><br><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c34ba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"44c34ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download E-Book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Full-Service Account-Based Marketing Get Demo Get Demo Voted one of the top Account-Based Marketing Agencies 1:Many, 1:Few, 1:1 &amp; ABM Pilot Campaigns Generate up to 9x ROI with our ABM campaigns Why Use an ABM Agency? Real account-based marketing requires experts across a range of fields: ABM strategy, digital asset creation, B2B digital channels, tech [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13292","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages\/13292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/comments?post=13292"}],"version-history":[{"count":0,"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/pages\/13292\/revisions"}],"wp:attachment":[{"href":"https:\/\/abmagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=13292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}