---
title: "CMOs Guide To The Top ABM Platforms"
date: 2021-09-29
author: "abmwebdev"
---

# CMOs Guide To The Top ABM Platforms

![](https://abmagency.com/wp-content/uploads/2021/09/20-minute-read.png)

##  Get The Guide

# CMO’s Guide  
to Buying ABM Platforms

Unlock your business  
potential with the  
ultimate—and free—guide  
to choosing the ABM  
platform that best meets  
your company’s needs.

 ![](https://abmagency.com/wp-content/uploads/2021/10/cmo-abm-buying-guide-cover-2.png)  
 [  
 Get Demo  
 ](https://calendly.com/account-based-marketing/abm-demo-request)  
 ![scissors-icon](https://abmagency.com/wp-content/uploads/elementor/thumbs/scissors-icon-pdt7awfg48ux81fnzcgjgf9rfnoovw80sm79106v6k.png "scissors-icon")

## Shorten Sales Cycles

With CMOs finding it harder to count on tools that have worked for them in the  
past—events, for example—an increasing number are turning to account-based marketing (ABM) to shorten sales cycles and generate more revenue at the best ROI.

 ![side-by-side-icon-2](https://abmagency.com/wp-content/uploads/elementor/thumbs/side-by-side-icon-2-pdt8p318ztk12kjgy1dhkrdp68c5u5g4d02hets6z6.png "side-by-side-icon-2")

## Side-by-Side Comparison

The growing use of ABM is testimony to its success. But ABM technology platforms are not all alike, and until now, you couldn’t compare the leading ABM platforms side-by-side. So, we’ve downloaded our decades of collective experience working with tools like **Terminus**, **Demandbase**, **6sense**, **Triblio** and **RollWorks** and put it all into one information-packed guide.

 ![](https://abmagency.com/wp-content/uploads/2021/09/terminus-logo.png)  
 ![](https://abmagency.com/wp-content/uploads/2021/09/demandbase-logo-2.png)  
 ![](https://abmagency.com/wp-content/uploads/2021/10/6-sense-logo.png)  
 ![](https://abmagency.com/wp-content/uploads/2021/09/triblio-logo.png)  
 ![](https://abmagency.com/wp-content/uploads/2021/09/rollworks-logo.png)

## Why did we do this?

 Because we are a completely platform-agnostic agency. It doesn’t matter to us which platform you choose, as long as it’s the one that will work best with YOUR ABM program.

### In this guide you’ll find:

#### See What Works (or Doesn’t)

Pros, Cons, and “What To Expect” from each of the five leading ABM platforms

 ![](https://abmagency.com/wp-content/uploads/2021/09/green-icon-bar.png)

#### Compare Directly

Tables for comparing platform capabilities and costs

 ![](https://abmagency.com/wp-content/uploads/2021/09/light-blue-icon-bar.png)

#### Discover CMO’s Concerns

CMOs’ most common ABM platform concerns and what to do about them

 ![](https://abmagency.com/wp-content/uploads/2021/09/dark-blue-icon-bar.png)

Our goal is that this 20-minute read will help you feel more confident in your ABM platform purchase. Download it now.

## Download Free 2022 CMO’s Guide to ABM Platforms

 [  
 Download  ](https://abmagency.com/wp-content/uploads/2021/09/2022-CMO-Guide-ABM-Platforms.pdf)