Do You Need Bombora? What the Intent Data Provider Brings to the Table
Reading Time: 4 minutes Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge …
Reading Time: 4 minutes Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge …
Reading Time: 3 minutes Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry. …
Reading Time: 3 minutes The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you …
Reading Time: 3 minutes What is ABX? Account-based experience (ABX) is a buzzword, or phrase, nowadays. Some are even decrying the demise of account-based marketing (ABM) in favor …
Reading Time: 3 minutes In the 2015 biographical film, Steve Jobs, there’s a telling quote about why he built the Mac that offers insights into the value of …
Reading Time: 7 minutes Proponents of account-based marketing (ABM) praise the B2B strategy for its ability to align company goals, streamline sales and marketing processes and generate long-term …
Reading Time: 3 minutes The foundation of a successful account based marketing (ABM) campaign comes with having a solid grasp on the overall strategy. While there may be a …
Reading Time: 4 minutes Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed …
Reading Time: 4 minutes As the world grows increasingly digital, marketing strategies are forced to transform. In-person meetings are via Zoom; business decisions made over coffee have been replaced …
Reading Time: 3 minutes The beauty of an account-based marketing campaign is that every single one is different, tailored to the buyer persona and length of the sales cycle, …