April 30, 2026
Reading Time: 2 minutesTL;DR In 2026, tech buyers control the purchasing journey, researching solutions independently before engaging with vendors. To shorten the sales cycle, tech companies must shift
Reading Time: 2 minutesTL;DR B2B marketers are increasingly shifting their budgets to LinkedIn, with ad spend growing by 31.7% year-over-year. To succeed in 2026, marketers must leverage LinkedIn’s
Reading Time: 3 minutesTL;DR Intent data has become an indispensable tool for B2B marketers, with 98% stating it is essential for demand generation. By tracking online buying signals,
Reading Time: 3 minutesLinkedIn Ads in 2025: The New Playbook for ABM Success TL;DR B2B marketers are overwhelmingly shifting their budgets to LinkedIn, with ad spend growing by
Reading Time: 6 minutesTLDR Account-Based Marketing measurement has evolved dramatically in 2026, moving beyond traditional lead-based metrics to account-centric analytics that track engagement, influence, and revenue at the
Reading Time: 5 minutesTLDR Sales and marketing alignment has emerged as the single most important factor determining ABM success in 2026, with aligned organizations achieving 208% higher marketing
Reading Time: 5 minutesTLDR Video has emerged as the most engaging content format for Account-Based Marketing in 2026, with 87% of B2B marketers reporting that video outperforms all
Reading Time: 4 minutesTLDR Account-Based Marketing has evolved into a data-first strategy in 2026, with over 70% of companies using dedicated ABM platforms to manage firmographic, technographic, and
Reading Time: 7 minutesTLDR Account-based marketing delivers extraordinary results when executed properly—145% average ROI with elite programs achieving 7.5x to 9.1x returns. Yet approximately 80% of ABM programs
