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Vincent DeCastro

6sense News Today: Latest Update Improves Intent Data Accuracy by 25% (Recency Update)

6sense News Today: Latest Update Improves Intent Data Accuracy by 25% By ABM Agency News Desk | Published: Jan 15,…

4 months ago

Demandbase News Salesforce Integration

Demandbase News Today: Latest Integration with Salesforce Enables Real-Time Account Insights By ABM Agency News Desk | Published: Jan 12,…

4 months ago

ABM Manufacturing News Case Study ROI

ABM for Manufacturing News Today: Case Study Shows 3x ROI with Personalized Campaigns By ABM Agency News Desk | Published:…

4 months ago

Enrichment Strategy: Using ZoomInfo FormComplete to Double Conversion Rates

Executive Summary: There is a fundamental conflict in B2B Marketing: Sales wants 12 fields of data (Phone, Title, State, Employee…

5 months ago

Stop Sending Swag into the Void: How to Track Sendoso & Postal ROI in Salesforce

Executive Summary: Physical gifting (Direct Mail) is one of the highest-converting channels in Account-Based Marketing. It is also the most…

5 months ago

From “Signal” to “Sequence”: Automating the Handoff to Outreach and Salesloft

Executive Summary: The "Last Mile" of Account-Based Marketing is where most revenue is lost. Marketing teams spend thousands on 6sense…

5 months ago

The Field Mapping Guide: Stopping Data Loss Between Marketing (HubSpot) and Sales (Salesforce)

Executive Summary: You cannot run a high-precision Account-Based Marketing (ABM) campaign on a "dirty" database. The most common failure point…

5 months ago

The “Dashboard Trap”: 3 Orchestration Recipes to Unlock Your 6sense & Demandbase Investment

Executive Summary: Many B2B marketing teams fall into the "Dashboard Trap." You bought a premium ABM platform like 6sense or…

5 months ago

From Signed Contract to Market Leader: Your First 90 Days with The ABM Agency

Executive Summary: We know the biggest fear when hiring a new agency: The Onboarding Void. The gap between signing the…

5 months ago

Measuring the ROI of ABM and GEO in Chemical Manufacturing: Beyond the “Lead”

Executive Summary: In the North American chemical industry, where sales cycles range from 12 to 18 months and involve complex…

5 months ago