--- title: "1:1 Account-Based Marketing Campaigns" date: 2021-05-06 author: "abmwebdev" --- # 1:1 Account-Based Marketing Campaigns # 1:1 ABM Services. Deploy the ultimate ABM approach with sophistication worthy of your high-value targets. Talk to a 1:1 ABM Agency. [ Get demo ](#) ## Ascend faster whether you're piloting 1:1 or trying to scale 1:1 campaigns. Our 1:1 ABM service develops and executes hyper-targeted, coordinated ABM strategies based on deep buyer research and journey mapping seamlessly integrated with award-winning creative. Talk to a 1:1 ABM Agency. ## The ABM Agency is the 1:1 and 1:Few authority for global enterprises. When enterprises want to start, grow, or optimize their 1:1 ABM program, they turn to The ABM Agency. Our approach has been proven through hundreds of 1:1 ABM campaigns for dozens of clients worldwide. ![Logo-Wolters-Kluwer](https://abmagency.com/wp-content/uploads/2025/03/Logo-Wolters-Kluwer.svg) ![Logo-Verizon](https://abmagency.com/wp-content/uploads/2025/03/Logo-Verizon.svg) ![Logo-Siemens](https://abmagency.com/wp-content/uploads/2025/03/Logo-Siemens.svg) ![Logo-PTC-Small](https://abmagency.com/wp-content/uploads/2025/03/Logo-PTC-Small.svg) ![Logo-Palo-Alto](https://abmagency.com/wp-content/uploads/2025/03/Logo-Palo-Alto.svg) ![Logo-Okta](https://abmagency.com/wp-content/uploads/2025/03/Logo-Okta.svg) ![Logo-NTT](https://abmagency.com/wp-content/uploads/2025/03/Logo-NTT.svg) ![Logo-Medtronic](https://abmagency.com/wp-content/uploads/2025/03/Logo-Medtronic.svg) ![Logo-Manhattan](https://abmagency.com/wp-content/uploads/2025/03/Logo-Manhattan.svg) ![Logo-International-Paper](https://abmagency.com/wp-content/uploads/2025/03/Logo-International-Paper.svg) ![Logo-IBM](https://abmagency.com/wp-content/uploads/2025/03/Logo-IBM.svg) ![Logo-Dupont](https://abmagency.com/wp-content/uploads/2025/03/Logo-Dupont.svg) ![Logo-Dassault](https://abmagency.com/wp-content/uploads/2025/03/Logo-Dassault.svg) ![Logo-Cloudflare](https://abmagency.com/wp-content/uploads/2025/03/Logo-Cloudflare.svg) ![Logo-Chemours](https://abmagency.com/wp-content/uploads/2025/03/Logo-Chemours.svg) ## Focus, advance, and surpass prior achievements. A 1:1 account-based marketing approach is the purest form of ABM. The hyper-personalized approach, sometimes referred to as a strategic account or named account strategy, targets high-value accounts and often delivers with multi-million dollar contacts. Choose a 1:1 ABM Agency for your ABM needs. [ Book a demo to learn more ](#) ### 1 to 10 The number of high-value accounts you’ll target in a 1:1 ABM campaign ### 3 to 5 The number of decision-makers in a single account ## The ABM Agency can use your tech stack, or you can use instances of our tech-stack licenses. ![icon-Google](https://abmagency.com/wp-content/uploads/2025/03/icon-Google.svg) ![icon-HubSpot](https://abmagency.com/wp-content/uploads/2025/03/icon-HubSpot.svg) ![icon-Bing](https://abmagency.com/wp-content/uploads/2025/03/icon-Bing.svg) ![icon-Hushly](https://abmagency.com/wp-content/uploads/2025/03/icon-Hushly.svg) ![icon-Marketo](https://abmagency.com/wp-content/uploads/2025/03/icon-Marketo.svg) ![icon-Pardot](https://abmagency.com/wp-content/uploads/2025/03/icon-Pardot.svg) ![icon-PatchFactory](https://abmagency.com/wp-content/uploads/2025/03/icon-PatchFactory.svg) ![icon-Terminus](https://abmagency.com/wp-content/uploads/2025/03/icon-Terminus.svg) ![icon-Triblio](https://abmagency.com/wp-content/uploads/2025/03/icon-Triblio.svg) ![icon-UberFlip](https://abmagency.com/wp-content/uploads/2025/03/icon-UberFlip.svg) ![icon-ZoomInfo](https://abmagency.com/wp-content/uploads/2025/03/icon-ZoomInfo.svg) ![icon-Adobe-Experience-Cloud](https://abmagency.com/wp-content/uploads/2025/03/icon-Adobe-Experience-Cloud.svg) ![icon-DemandBase](https://abmagency.com/wp-content/uploads/2025/03/icon-DemandBase.svg) ![icon-Folloze](https://abmagency.com/wp-content/uploads/2025/03/icon-Folloze.svg) [ Book a demo to learn more ](#) ## Define the strategy and scope of your 1:1 campaign. An effective 1:1 ABM campaign addresses the unique and often complex needs of a global enterprise organization. Preparing for execution must be organized, detailed, and thorough. ![](https://abmagency.com/wp-content/uploads/2025/03/icon-megaphone.svg) ### Duration. **Running a 1:1 campaign requires a commitment.** The typical campaign runs six to 10 months, depending on the product or service and length of the buying process. ![](https://abmagency.com/wp-content/uploads/2025/03/icon-star.svg) ### Target accounts. **Selecting the right accounts is the most important element of a successful 1:1 ABM program.** Through ICP analysis, buyer persona research, company reveal capabilities, IP-tracking technology, and incorporation of historical data, The ABM Agency helps you identify: - Accounts worthy of the time and resources you’re investing in generating interest or changing perception of your value proposition - Accounts that are convertible - Ideal targets within each account—we provide accurate, current org charts down to job title and function ![](https://abmagency.com/wp-content/uploads/2025/03/icon-team.svg) ### Teams and roles. In a 1:1 ABM campaign, coordination between sales, marketing, and customer experience teams must be seamless. - Your marketing and sales teams should have an equally deep understanding of the accounts - The relationship between your teams is strengthened by adding ABMA into the mix - Campaign processes ensure every team member feels informed and prepared throughout the campaign ![](https://abmagency.com/wp-content/uploads/2025/03/icon-team.svg) ### Goals and KPIs. **The goal of a 1:1 ABM campaign is simple—close the deal.** Gauging success along the way is more nuanced. - ABMA guides you through the initial process of determining quantifiable goals and KPIs. - We help keep your teams on track and avoid campaign stagnation through transparent reporting and regular syncs. # Reach new marketing heights. ABMA is the only agency offering a truly global, full-service solution for 1:1 account-based marketing campaign. With expertise spanning industries such as manufacturing, technology, cybersecurity, SaaS, fintech, and healthcare, we understand how to make your ABM investments pay off. Our team offers: - **Expertise in complex campaigns** - **Speed and efficiency—we can launch a 1:1 campaign in 45 days** - **Seamless integration across teams** - **Data-driven precision** [ Book your demo ](#) ## Analyze your tech stack​. A well-rounded tech stack reduces expenses in the long run because it automates certain aspects within the campaign, which streamlines the entire process. **The ABM Agency team audits your current stack and make recommendations based on what you need to build out a complete 1:1 ABM campaign.** See the [eight tools](https://abmagency.com/omnichannel-abm-tech-stack/) we recommend for your ABM tech stack. ![](https://abmagency.com/wp-content/uploads/2025/03/abm-gear-stack.webp) ![](https://abmagency.com/wp-content/uploads/2025/03/abm-campaigns-mtn.webp) ## Create personalized messaging and assets. **The golden rule for marketing and sales outreach within a 1:1 ABM campaign is to speak the account’s language.** Our team identifies the ideal messaging to implement across all campaign assets—display ads, content marketing, landing pages, and more. By creatiing assets with relevant, consistent messaging unique to the target and appropriate for their place in the buying journey, account engagement improves and relationships deepen. **Web personalization** We take customization further than most marketing agencies. Through web personalization technology, we can tailor each account’s browsing experience at scale. **Intent-based sales plays** Our team leverages intent data and account score information to generate hyper-personalized sales plays, including auto-generated 1:1 assets with appropriate names and branding. See examples of our work [here](https://abmagency.com/assets/). ## Execute your 1:1 campaign. After having designed a complete 1:1 strategy, set up your ABM tech stack, and thoughtfully prepared the personalized assets, ABMA experts build out your campaigns, including: - [Programmatic](https://abmagency.com/b2b-programmatic/) - [Paid search](https://abmagency.com/b2b-ppc/) - [Content marketing](https://abmagency.com/b2b-content-marketing/) - [Paid social](https://abmagency.com/b2b-paid-social/) - Direct mail - Events With all elements in place, ABMA seamlessly orchestrates and executes your 1:1 ABM campaign, ensuring precise delivery, real-time optimization, and continuous engagement with your high-value accounts. ![](https://abmagency.com/wp-content/uploads/2025/03/mtn-climber-circles.webp) ## Give us 45 days. From strategic account immersion and award-winning creative to data collection and analysis, The ABM Agency’s proven methodology lets you start climbing within a 45- to 60-day competitive timeline. Let us explain how we can launch a holistic 1:1 campaign using our 1:1 ABM campaign roadmap: [ Download ](https://abmagency.com/wp-content/uploads/2021/05/45-Day-Roadmap.pdf) ![](https://abmagency.com/wp-content/uploads/2025/03/measure-optimize.webp) ## Measure and optimize your 1:1 campaign. **The lengthier 1:1 ABM campaign timeline requires consistent review of targets, assets, and overall performance to determine sales funnel locations and the effectiveness of current targeting.** At the heart of our tracing method is account scoring, a methodology consisting of predetermined account performance criteria such as engagement, page visits, and downloads. Our team monitors performance and optimizes where necessary, providing context and feedback on a regular basis. Additionally, we’ll do a larger review and provide actionable campaign insights every three to six months. Watch our webinar on ABM account scoring and reporting [here](https://abmagency.com/resources/episode-4-account-scoring-reporting/). ![](https://abmagency.com/wp-content/uploads/2025/03/megaphone-analytics.webp) ## Transform relationships with hyper-focused engagement. 1:1 ABM delivers the highest level of personalization by dedicating significant resources to engaging individual, high-value target accounts with completely customized campaigns and content. ### Maximize strategic relationships. **Executive-level engagement:** Build meaningful connections with C-suite and key decision-makers through highly relevant, personalized outreach. **Deep account intelligence:** Develop comprehensive understanding of account structures, buying committees, and specific business challenges. **Bespoke content strategy:** Create entirely custom content tailored to individual account priorities and strategic initiatives. **Accelerated enterprise deals:** Navigate complex buying processes more effectively with account-specific insights and targeted messaging. **Premium customer experience:** Deliver white-glove treatment that demonstrates commitment to the account’s unique business objectives. **Highest ROI potential:** Focus significant resources on accounts with the greatest lifetime value opportunity and strategic importance. **Orchestration across channels:** Coordinate personalized touch points for a seamless, account-specific journey. **Measurable account penetration:** Track engagement across buying committees and organizational hierarchies with precision metrics. ## Gain superior ROI. The ABM Agency 1:Few ABM campaigns deliver substantially higher returns than broad-based marketing approaches. ## Accelerate your sales cycles. Accounts receive consistent, relevant information to address their specific concerns, which move them through the funnel faster. [ Download our sales playbook here ](https://abmagency.com/wp-content/uploads/2021/05/ABM_Sales_PlayBook_2021-Interactive_Final.pdf) ## What does it takes to run a 1:1 ABM campaign internally? The reward of 1:1 ABM is high, but enterprises find that the lift is heavy. To run a 1:1 ABM campaign, your team will need to conduct thorough account research, develop and fine-tune strategies, produce creative, maintain unparalleled coordination between sales and marketing, and provide continual resources to [customize assets](https://abmagency.com/assets/) and messaging on a 1:1 level. Specifically, you will need: - An experienced ABM strategist who owns the strategy, execution, and alignment of the ABM campaign - At least one campaign manager to manages the day-to-day execution of the 1:1 program - A creative team, including a content strategist, writer, and graphic designer - A marketing operations specialist, data analyst, and paid media and digital specialist - An events and direct mail coordinator **The internal commitment of adding eight to 14 full-time staff can deplete a large portion of your marketing budget before you’ve actively engaged with your target accounts.** Additionally, without an agency, you will need to budget about $115,000 in licensing fees. ### 1:1 ABM campaign cost estimate. **Discover the estimated ROI your company could experience by partnering with ABMA for 1:1 ABM.** The ABM Agency will provide an estimate for your 1:1 program after our initial meetings. As a full-service, experienced B2B digital marketing agency that focuses on 1:1 ABM campaigns for global enterprises, our team can provide every necessary service and skill set to run successful 1:1 campaigns. One of the reasons our clients choose ABMA is we provide the more cost-effective option. [ Talk with an ABMA expert about your 1:1 campaign ](#) ## The ABM Agency: The 1:1 ABM campaign specialists. From initial ABM pilot campaigns to repeatable ABM programs for continual growth. [ Let's talk ](#)