Vincent DeCastro: Fractional Consultant VP/Director of AI SEO, GEO, AEO & AIO
Award-Winning B2B Marketing Expert | 20+ Years in SEO | Available for Contract & Consulting Engagements
Leading Expert in AI-Powered Search Optimization
Vincent DeCastro is a leading authority in the next generation of search, specializing in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven SEO strategies. With over two decades of experience in the trenches of search engine optimization, Vincent has consistently remained at the forefront of digital marketing innovation. Today, he is a sought-after AI SEO contractor and fractional VP or director for enterprise organizations looking to build a competitive advantage in the new AI-first buyer’s journey.
As the President and Founder of The ABM Agency, Vincent has a proven track record of helping B2B companies in complex industries including SaaS, cybersecurity, fintech, and industrial manufacturing and having worked with enterprise brands like Verizon, Manhattan, International Paper, Medtronic, DuPont, Kenco Group, Okta, Siemens, Wolters Kluwer and more to achieve significant ROI through advanced marketing methodologies. His pioneering work in operationalizing GEO and AEO is grounded in deep research and real-world data, making him a trusted partner for companies navigating the shift to AI-powered search.
Why Hire Vincent DeCastro as Your AI SEO & GEO Contractor?
When you engage Vincent as a fractional director or consultant, you get more than just a strategist; you get a hands-on expert who can build and execute a winning AI search program from the ground up.
Deep Specialization in AI Search
Vincent’s expertise is not in traditional SEO with a bit of AI sprinkled in. His focus is AI-driven search, including GEO, AEO, and AI-powered SEO. He understands the nuances of how generative AI models like ChatGPT, Gemini, and Perplexity discover, interpret, and cite information.
20+ Years of Proven SEO Experience
Vincent’s two decades of experience in SEO provide the foundational knowledge that is essential for success in the new world of AI search. He understands the core principles of search and how they are evolving.
Enterprise B2B Focus
Vincent has spent his career working with large, complex organizations. He understands the challenges of enterprise marketing and how to navigate the B2B buyer’s journey.
Strategic & Hands-On
Vincent can develop a high-level AI search strategy and then roll up his sleeves to implement it. He is a player-coach who can lead a team or execute as an individual contributor.
Thought Leader & Published Author
Vincent is a recognized voice in the industry, with articles published in Entrepreneur and MarketingProfs, and a frequent guest on leading marketing podcasts.
Fractional & Contract Services Offered
Vincent is available for a variety of engagement models to meet your organization’s specific needs:
Fractional Director of AI SEO/GEO
Get the benefit of a senior-level executive without the full-time cost. Vincent can lead your AI search strategy, manage a team, and be accountable for results. This engagement model is ideal for organizations that need strategic leadership but don’t require a full-time hire.
AI SEO & GEO Consultant
Hire Vincent for project-based work, such as developing a GEO strategy, conducting an AI search audit, or training your team. This model works well for organizations with specific initiatives or those looking to build internal capabilities.
AEO & AIO Contractor
Engage Vincent for hands-on implementation of Answer Engine Optimization and AI Optimization strategies. This is perfect for organizations that have a strategy in place but need expert execution.
Core Competencies
Vincent brings a comprehensive skill set that spans the full spectrum of AI-powered search optimization:
| Generative Engine Optimization (GEO) | Optimizing content and authority signals for AI-powered search engines like ChatGPT, Gemini, and Perplexity |
| Answer Engine Optimization (AEO) | Structuring content to be cited as authoritative answers by AI engines |
| AI-driven SEO (AIO) | Leveraging AI tools and strategies to enhance traditional SEO performance |
| AI-First B2B Buyer’s Journey Strategy | Mapping and optimizing the modern buyer journey where 71% of B2B buyers use AI search |
| Account-Based Marketing (ABM) for AI Search | Integrating AI search optimization with targeted account-based marketing campaigns |
| Schema Markup & Semantic HTML for AEO | Implementing structured data and semantic markup to maximize AI engine comprehension |
| Content Strategy for AI Search | Developing content that ranks in both traditional and AI-powered search |
| Authority Building & Digital PR for GEO | Building the citations and authority signals that drive GEO success |
| B2B Marketing Strategy | Comprehensive enterprise marketing strategy across the full funnel |
| PPC & SEM for AI Search | Paid search strategies optimized for the AI search landscape |
Proven Track Record
President & Founder, The ABM Agency
For over 18 years, Vincent has led The ABM Agency, helping over 40 large enterprise organizations achieve a 9x ROI on their ABM campaigns. His unique approach to 1:1 and 1:Few account-based marketing has transformed how enterprise B2B companies approach personalization at scale.
Pioneered GEO Services
In 2025, Vincent launched one of the first dedicated GEO service lines for B2B companies, based on his proprietary “Authority Orchestration Framework.” This framework, grounded in the latest academic research from the KDD 2024 paper on generative engine optimization, provides a systematic approach to building visibility in AI-powered search.
20+ Years in SEO
Vincent’s career in search began in 2007, and he has continuously adapted and innovated as the industry has evolved. From the early days of keyword optimization to today’s AI-powered search landscape, Vincent has remained at the cutting edge of search marketing.
Thought Leadership & Publications
Vincent is a prolific writer and speaker on the topics of AI search and B2B marketing. His insights help enterprise marketing teams understand and adapt to the rapidly changing digital landscape.
Featured Publications
- Entrepreneur – Multiple articles on ABM strategy, budgeting, and enterprise marketing
- MarketingProfs – Strategic guidance on ABM tactics and buying committee influence
- LinkedIn – Comprehensive guides on GEO drivers, AI search optimization, and the intersection of SEO and GEO
- The ABM Agency Blog – In-depth articles on GEO, AEO, ABM maturity models, and authority building
Podcast Appearances
- Revenue Xchange Podcast – “AI Transformation Overview and Why It’s Urgent”
- OnBase Podcast (Demandbase) – “How to Scale Personalized ABM with AI for Enterprise Success”
- OnBase Podcast – Zero-click SEO: How AI is disrupting the B2B buyer’s journey
- The Content Cocktail Hour – “How ABM is Redefining B2B Marketing”
Industries Served
Vincent has deep experience working with enterprise B2B organizations across multiple industries:
- SaaS & Technology – Software companies, cloud platforms, and enterprise tech providers
- Cybersecurity – Security software, managed security services, and compliance solutions
- FinTech & Financial Services – Financial technology, banking, and investment services
- Industrial Manufacturing – Complex B2B manufacturing and industrial equipment
- Healthcare & MedTech – Healthcare technology, medical devices, and pharmaceutical companies
Ready to Dominate AI-Powered Search?
Contact Vincent today to discuss how he can help your organization succeed in the new AI-first buyer’s journey. Whether you need a fractional director to lead your AI search strategy, a consultant to develop a GEO roadmap, or a contractor to implement AEO best practices, Vincent has the expertise and track record to deliver results.
